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The Role of Social Media in Increasing the Effectiveness of Islamic Communication Among Millennials Karmuji Abu Safar; Sunardi Bashri Iman; Asep Masykur; Sarbini Anim; Mastori
Wardah Vol 27 No 1 (2026): Wardah
Publisher : Fakultas Dakwah dan Komunikasi Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/wardah.v27i1.34354

Abstract

This study aims to explore the forms and characteristics of Islamic communication among the millennial generation, especially in the context of social media use and the dynamics of communication patterns that emerge in the digital era. The millennial generation, who grew and developed along with the advancement of information technology, has a different communication style compared to the previous generation. They tend to prioritize communication that is visual, interactive, and involves active participation. In the realm of Islamic preaching, this condition is a challenge as well as an opportunity for preachers to adjust their message delivery methods. This study uses a qualitative approach based on literature studies by reviewing relevant literature related to Islamic communication, generation theory, and the use of social media in preaching. The findings of this study reveal that the success of Islamic communication to the millennial generation is highly dependent on the preacher's ability to convey messages contextually, use inclusive language, and maximize the use of digital media as the main medium. In addition, an approach that touches the emotional side and encourages active audience involvement is an important element in establishing effective communication. Therefore, an Islamic communication strategy that is adaptive to the development of the times, responsive to technological advances, and sensitive to the social character of the millennial generation plays a major role in strengthening Islamic preaching in the modern era.
An Analysis of Da'wah Education Verses in Tafsir Ayat Al-Ahkam (Rawai'ul Bayan) Chapter 10 by Muhammad Ali Ash-Shabuni Mashuri Mashuri; Sarbini Anim; Siti Nuri Nurhaidah
Global Education Journal Vol. 4 No. 2 (2026): Global Education Journal (GEJ)
Publisher : Civiliza Publishing, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/gej.1987

Abstract

Da'wah education is a fundamental aspect of shaping Islamic character and strengthening religious understanding among Muslims, particularly amid social dynamics that demand precise, humane, and contextual methods of conveying Islamic teachings. However, academic studies that specifically examine the educational dimension of da'wah within contemporary works of tafsir ahkam, particularly Rawai'ul Bayan by Muhammad Ali Ash-Shabuni, remain relatively limited, despite the fact that the book is widely recognized as a principal reference for the study of legal verses, systematically combining linguistic, jurisprudential, and comparative (tarjih) approaches. This study aims to analyze the values of da'wah education contained in the verses discussed in Chapter 10 of Rawai'ul Bayan and to identify the relevance of Ash-Shabuni's exegetical method for the development of contemporary da'wah education. This research employs a qualitative approach through library research. Primary data were obtained from the text of Rawai'ul Bayan, while secondary data were drawn from relevant and up-to-date scholarly journals, books, and articles. Data were analyzed using content analysis combined with a thematic (maudhui) exegetical approach. The findings show that the verses in Chapter 10 of Rawai'ul Bayan embody three pillars of da'wah education: al-hikmah (argumentative wisdom), mau'izah hasanah (heartfelt good counsel), and mujadalah bi allati hiya ahsan (constructive dialogue), all of which are oriented toward the gradual and humane formation of religious understanding. This study recommends that Ash-Shabuni's exegetical method be adopted as a reference in developing more adaptive models of da'wah education responsive to the needs of contemporary society.