Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Socius: Social Sciences Research Journal
Badaruddin B
Master’s Program in Sociology, Faculty of Social and Political Sciences, University of North Sumatra, Medan, Indonesia
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Smooth Capitalism Dimensions on Consumer Culture Through Lifestyle Trends Among The Middle Class In Marbau Subdistrict Syahreza S; Badaruddin B; Muba Simanihuruk; Harmona Daulay; Linda Elida
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 12 (2026): July 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of smooth capitalism dimensions on consumer culture through lifestyle trends among the middle class in Marbau Subdistrict. The dimensions of smooth capitalism examined in this study include digital platform penetration, algorithmic personalization, influencer marketing, and transaction convenience. This research employed an explanatory quantitative approach using a survey method involving 385 middle-class respondents who actively use digital platforms. The data were analyzed using SmartPLS 4. The findings show that digital platform penetration, algorithmic personalization, influencer marketing, and transaction convenience have a positive and significant effect on lifestyle trends. Lifestyle trends also have a positive and significant effect on consumer culture (? = 0.200; t = 3.920; p = 0.000) and are proven to mediate the effect of all smooth capitalism dimensions on consumer culture. The R-square values indicate that the model has strong explanatory power, namely 0.704 for lifestyle trends and 0.756 for consumer culture. These findings affirm that digital consumption among the middle class in Marbau is not merely an economic activity, but also a social practice related to identity, status, taste, and social recognition.
Co-Authors Harmona Daulay Linda Elida Muba Simanihuruk Syahreza S