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All Journal Business and Investment Review Socius: Social Sciences Research Journal
Dwiky Fachrul Hidayat
Universitas Pembangunan Jaya
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Analysis of Huawei's Global Marketing Strategy to Increasing Competitiveness in the International Smartphone Market Dwiky Fachrul Hidayat; Muhammad Iqbal Surya Ramadhan; Jovano Bondan Prasetyo
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 12 (2026): July 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20597010

Abstract

The global smartphone market has become increasingly competitive, particularly in the premium segment where technological innovation and brand reputation play crucial roles. Despite facing U.S. trade restrictions since 2019, Huawei has strengthened its position as a major competitor to Apple, especially in China. This study aims to analyze Huawei’s global marketing strategy in enhancing international competitiveness by examining the role of technological innovation in building consumer trust and influencing purchase intention. Using a qualitative literature review approach, this study analyzes academic studies, market reports, and industry publications from 2018–2025. The findings reveal that Huawei’s competitiveness is driven by premium positioning, technological innovation, and localization strategies. Innovations such as HarmonyOS, proprietary chipsets, artificial intelligence, and flagship smartphones significantly strengthen consumer trust and purchase intention. In China, consumers increasingly prefer Huawei over Apple due to perceptions of technological advancement, domestic innovation, and stronger national brand attachment. These findings suggest that innovation-driven trust and adaptive marketing strategies are key factors in Huawei’s international competitiveness.
Analisis Risiko Pasar Value at Risk (VaR) dan Kinerja Keuangan PT Telkom Indonesia (Persero) Tbk (TLKM) Periode 2022–2024: Perbandingan Metode Historical Simulation dan Variance-Covariance Dwiky Fachrul Hidayat; Dalizanolo Hulu
Business and Investment Review Vol. 4 No. 1 (2026)
Publisher : CV. Lenggogeni Data Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61292/birev.243

Abstract

Penelitian ini bertujuan untuk menganalisis risiko pasar saham PT Telekomunikasi Indonesia (Persero) Tbk (TLKM) selama periode 2022–2024 menggunakan metode Value at Risk (VaR) serta membandingkan hasil perhitungan antara metode Historical Simulation (HS) dan Variance-Covariance (VC). Metode HS digunakan karena bersifat non-parametrik dan mampu menangkap distribusi return historis secara empiris tanpa asumsi distribusi normal, sedangkan metode VC digunakan sebagai pembanding dengan pendekatan parametrik berbasis asumsi normalitas data. Data yang digunakan berupa harga penutupan harian saham TLKM yang dianalisis untuk memperoleh return logaritmik harian dan dihitung nilai VaR pada tingkat kepercayaan 95% dan 99%. Hasil penelitian menunjukkan bahwa pada tingkat kepercayaan 95%, nilai VaR yang dihasilkan kedua metode relatif mendekati, yaitu sebesar -1,60% untuk HS dan -1,55% untuk VC, yang mengindikasikan bahwa distribusi return TLKM cenderung mendekati normal. Namun, pada tingkat kepercayaan 99%, metode HS menghasilkan nilai VaR yang lebih konservatif (-2,90%) dibandingkan metode VC (-2,70%), yang menunjukkan bahwa metode VC cenderung meremehkan risiko ekstrem. Hasil uji backtesting juga mengonfirmasi bahwa metode HS lebih andal dalam menangkap tail risk. Dengan demikian, penelitian ini merekomendasikan penggunaan metode Historical Simulation sebagai alat utama dalam pengukuran risiko pasar saham TLKM, terutama untuk manajemen risiko pada kondisi pasar yang tidak stabil.
Co-Authors Dalizanolo Hulu Jovano Bondan Prasetyo Muhammad Iqbal Surya Ramadhan