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All Journal JOURNAL OF APPLIED BUSINESS ADMINISTRATION Economics and Business Journal
Hadi Sumarsono
Universitas Negeri Malang, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect of PJU Quality, Environmental Security, Infrastructure Accessibility On Income Through Digital Innovation of MSMes in Balikpapan Yusri; Etty Soesilowati; Hadi Sumarsono
Economics and Business Journal (ECBIS) Vol. 4 No. 5 (2026)
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i5.364

Abstract

This study aims to analyze the effect of Public Street Lighting (PSL) Quality, Environmental Safety, and Infrastructure Accessibility on MSME Income through Digital Innovation in Balikpapan City. A quantitative approach with an explanatory research method was used on a sample of 100 MSME actors selected using purposive sampling. The data were analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results of the study prove that Digital Innovation plays a significant mediating role. The quality of PJU, Environmental Safety, and Infrastructure Accessibility have a positive and significant effect on Digital Innovation, which in turn directly increases MSME Income. These findings underscore that improvements in physical infrastructure and environmental safety create an ecosystem conducive to the adoption of digital technology by MSMEs, which is a major catalyst for improving their economic performance. The implications of this study suggest the need for integrated policies that combine the development of smart public infrastructure (smart street lighting) with digital literacy and access programs for MSMEs in order to promote inclusive and sustainable local economic growth
Digital transformation of ornamental plant businesses in Batu City through TikTok live Fitra Ayu Adira; Hari Wahyono; Hadi Sumarsono
Journal of Applied Business Administration Vol 10 No 1 (2026): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.12082

Abstract

Research on digital transformation in small and medium-sized enterprises generally focuses on the use of social media in general, while studies that specifically examine the adaptation process through live streaming features, especially in the local ornamental plant business, are still limited. In addition, the subjective experiences of business actors in facing the process of learning and adapting to technology have not been widely studied. Based on these gaps, this study aims to analyze the digital adaptation process in the development of ornamental plant businesses in Batu City through the use of TikTok Live as a marketing medium. This study uses a qualitative approach with a phenomenological method. Theoretically, this study uses Everett Rogers' Diffusion of Innovation, Fred Davis' Technology Acceptance Model (TAM), and Herbert A. Simon's Behavioral Economics perspective to explain the process of adoption, acceptance, and decision-making in the use of technology. The informants consisted of five business actors who actively use TikTok Live. Data was collected through in-depth interviews, observation, documentation, and snowball sampling techniques, then analyzed through data organization, thematic coding, and conclusion drawing. The results show that before using TikTok Live, business owners still relied on traditional marketing with limited reach. The digital adaptation process involved increasing digital literacy, content creativity, and direct interaction with consumers. After utilizing this feature, informants experienced an increase in market reach, consumer interaction, and potential income. However, there were obstacles in the form of limited digital literacy, suboptimal technological infrastructure, and a lack of external assistance. This study contributes by providing an empirical description of the digital adaptation strategies of ornamental plant businesses, which can be used as a reference in facing digital transformation.
Co-Authors Etty Soesilowati Fitra Ayu Adira Hari Wahyono Yusri