Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Sosial dan Humaniora PERSEPTIF: Jurnal Ilmu Sosial dan Humaniora
Fakhrur Rozi
Universitas Islam Negeri Sumatera Utara, Indonesia
Religion Arts Humanities Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Manajemen Konten Digital pada Instagram @fraksipkssumut Anisa Shelomitha Br Berutu; Fakhrur Rozi
PERSEPTIF: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2026): PERSEPTIF: Jurnal Ilmu Sosial dan Humaniora
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Kalibra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/perseptif.v4i2.490

Abstract

This study aims to analyze the content management of the Instagram account @fraksipkssumut as a digital political communication medium for the Prosperous Justice Party (PKS) faction of the North Sumatra Provincial Legislative Council (DPRD). This study is crucial for understanding the role of social media as a strategic instrument in building political communication in the digital era. This research employed a qualitative approach, with data collection techniques including account activity observation, Instagram Insight analysis, and in-depth interviews. Data were analyzed to identify content management patterns and implemented communication strategies. The results indicate that content management is structured through faction agenda-based planning, centralized organization by account administrators, and adaptive content implementation for digital visual formats such as reels. Content performance is evaluated through digital metrics, particularly engagement levels, which indicate that issue-based content with dynamic visual packaging generates higher engagement than routine content. The novelty of this research lies in the integration of the POAC management model with a data-driven community management approach in the context of legislative political communication on social media. This research's academic contribution demonstrates that digital content management is not merely technical but also strategic in building political legitimacy and public engagement in the digital space.
Framing Analysis Using Zhongdang Pan and Gerald M. Kosicki’s Model In Androgyny News Coverage On Wolipop.Detik.Com Mulia Rachman; Fakhrur Rozi
Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2026): April
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/isihumor.v4i2.1545

Abstract

This study aims to analyse how Wolipop.detik.com frames androgyny in fashion and lifestyle news. This study departs from the view that androgyny in the media sphere does not appear neutrally, but is constructed through language choices, narrative arrangement, visual emphasis, and specific meaning-making processes that influence how the public understands gender expression that differs from common norms. This study uses a descriptive qualitative approach with Zhongdang Pan and Gerald M. Kosicki’s framing analysis model, which consists of syntactic, script, thematic, and rhetorical structures. This framework is strengthened by Judith Butler’s theory of gender performativity to examine how masculine and feminine expressions in the media are produced through the repeated presentation of bodies, clothing, style, and visual appearance. The primary data consist of Wolipop news texts containing representations of androgyny, while the secondary data are drawn from books, scholarly journals, academic articles, and relevant previous studies. The findings show that Wolipop dominantly frames androgyny as a visual expression that is aesthetic, modern, inspirational, and closely associated with popular culture. The dominant patterns that emerge are the androgyny aestheticisation frame, celebrity legitimation frame, and lifestyle-oriented frame, which position androgyny as a fashion and lifestyle trend rather than as an issue of gender identity debated within a broader social dimension. These findings extend media and gender studies by showing that digital lifestyle media do not merely present fluid gender expression as a visual trend, but also construct symbolic legitimacy for androgyny through aesthetic, popular, and depoliticised framing mechanisms.
Co-Authors Anisa Shelomitha Br Berutu Mulia Rachman