Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi
Yundari Monica Putri
Universitas Dehasen Bengkulu
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Strategy Sustainable Innovation in the Development of Oyster Mushroom Cultivation to Enhance the Financial Resilience and Competitiveness of MSMEs Yundari Monica Putri; Nevi Fitriani; Ahmad Soleh; Karona Cahya Susena
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 3 No. 1 (2026): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jemba.v3i1.1160

Abstract

This study compares sustainable innovation strategies, financial resilience, and competitiveness of two oyster mushroom farming businesses in Bengkulu, namely Dua Bersaudara and Meranti 4. A qualitative method with a comparative study approach was conducted through interviews and field observations. Results show Dua Bersaudara excels in modern production technology, while Meranti 4 is stronger in product diversification and digital marketing. Both businesses have structured financial management supporting financial resilience. The combination of technical innovation and digital marketing strengthens the competitiveness of oyster mushroom SMEs in Bengkulu.
Co-Authors Ahmad Soleh Karona Cahya Susena Nevi Fitriani