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All Journal META - JOURNAL HARAMAIN : Jurnal Manajemen Bisnis
Moh. Faizin
State University of Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Digital-Based Internationalization Strategy In Penetrating The Global Market: A Case Study On MSMEs Who Are Motorcycle Seat Craftsmen In Mojokerto Moh. Faizin; Sudarmiatin; Heri Pratikto
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 3 No 4 (2026): April
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v3i4.433

Abstract

This research aims to analyze the internationalization strategy applied by MSMEs of seat materials "CV. Mitra Jaya Sadel" in Mojokerto in an effort to penetrate the global market. The research approach uses qualitative methods with case study designs to explore in depth the processes, challenges, and success factors in international expansion. Data was obtained through in-depth interviews, observations, and documentation of business owners and operational activities related to global marketing. The results of the study show that the strategy of internationalization of MSMEs "CV. Mitra Jaya Sadel" is supported by the use of digital platforms, improving the quality of products based on export standards, and strengthening business networks through international partnerships and marketplaces. In addition, competitive advantages such as competitive prices, production flexibility, and design innovation are key factors in increasing global competitiveness. However, there are several obstacles faced, such as limited access to international market information, obstacles to export regulations, and limited human resources in mastering foreign technology and languages. This research provides implications that strengthening digital literacy, government policy support, and human resource capacity development are important elements in encouraging the successful internationalization of MSMEs in the upholstery industry at the global level.
Entrepreneurial Orientation and Circular Economy Adoption: A Pathway Toward Sustainable Competitive Advantage Moh. Faizin; Nur Kholis Masrukhin
HARAMAIN: Jurnal Manajemen Bisnis Vol. 6 No. 03 (2026): HARAMAIN : JURNAL MANAJEMEN BISNIS
Publisher : Lembaga Penelitian, Penerbitan dan Pengabdian Kepada Masyarakat Institut Badri Mashduqi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66931/jmb-543

Abstract

This study investigates the relationship between entrepreneurial orientation, circular economy adoption, and sustainable competitive advantage among small and medium enterprises (SMEs) in Semarang. A quantitative approach was employed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with a sample of 385 SME owners and managers. Data were collected through structured questionnaires measuring entrepreneurial orientation (innovativeness, proactiveness, and risk-taking), circular economy adoption, and sustainable competitive advantage. The results indicate that entrepreneurial orientation has a significant positive effect on circular economy adoption, suggesting that firms with strong entrepreneurial capabilities are more likely to implement sustainable practices. Furthermore, circular economy adoption significantly enhances sustainable competitive advantage, demonstrating its role as a strategic driver of business performance. The direct effect of entrepreneurial orientation on competitive advantage is also significant but weaker compared to its indirect effect through circular economy adoption, confirming a partial mediation effect. This study contributes theoretically by integrating entrepreneurial orientation and circular economy adoption into a unified framework, highlighting the mediating role of sustainability practices in achieving competitive advantage. Practically, the findings suggest that SMEs should align entrepreneurial strategies with circular economy principles to enhance long-term competitiveness. The study is limited by its regional focus and cross-sectional design; future research is recommended to expand the scope and incorporate additional variables. Overall, this research emphasizes the importance of sustainability-driven entrepreneurship in fostering resilient and competitive SMEs.
Co-Authors Heri Pratikto Nur Kholis Masrukhin Sudarmiatin