Mirwan Surya Perdhana
Fakultas Ekonomika dan Bisnis, Universitas Diponegoro

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Studi Fenomenologi Makna Kepuasan Kompensasi Bagi Karyawan Generasi Z Vincentia Ipsita Widyaztuti; Mirwan Surya Perdhana
Diponegoro Journal of Management Volume 15, Nomor 3, Tahun 2026
Publisher : Faculty of Economics and Business Diponegoro University

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This study aims to explore how Generation Z employees construct the meaning of compensation satisfaction by examining the financial and non-financial factors that shape their perceptions and experiences. It seeks to understand the subjective meaning they attach to compensation in the workplace. The research also intends to provide insights that help organisations design compensation systems that align with the needs and expectations of younger employees. The research was conducted using a qualitative-phenomenological approach. The research explores the subjective experiences of nine Generation Z informants who are alumni of Diponegoro University and employed across different sectors. The findings indicate that compensation satisfaction is shaped not only by salary but also by the alignment with personal and generational needs, career development opportunities, and organisational culture. Generation Z views compensation as both recognition of effort and a means of achieving well-being, in which non-financial aspects such as work-life balance, learning opportunities, and appreciation are equally important. These insights show that companies should create fair and appropriate compensation systems so that Generation Z employees feel more motivated, engaged, and willing to stay with the company.
Pengalaman Perempuan Dalam Membangun Dan Mempertahankan Keberlanjutan Karier Di Industri Pertambangan: Sebuah Studi Fenomenologi Windina Putri Pasaribu; Mirwan Surya Perdhana
Diponegoro Journal of Management Volume 15, Nomor 2, Tahun 2026
Publisher : Faculty of Economics and Business Diponegoro University

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The mining industry remains historically male-dominated, shaped by entrenched masculine norms that constrain women’s career sustainability. This study explores the lived experiences of women in the Indonesian mining sector using a qualitative phenomenological approach, drawing on in-depth interviews with ten participants in technical and administrative roles and analyzed through explicitation techniques. The findings reveal that career entry is influenced by the accumulation of human and social capital, alongside strong economic motivations. In practice, women face gendered communication norms, dual legitimacy pressures related to gender and age, as well as horizontal segregation and vertical glass ceiling barriers linked to reproductive life stages. Career sustainability is supported through a combination of formal institutional mechanisms and informal relational solidarity within organizational culture, while participants exhibit resilience through adaptive coping and long-term career planning aligned with life transitions. The study concludes that women’s career sustainability in mining is an active, negotiated process shaped by the interaction between professional aspirations, individual agency, and gendered institutional structures, contributing to the development of gendered organization theory and life-course perspectives in Global South contexts.
Analysis of The Influence of Influencer Marketing, Brand Image, Customer Review, and Price Discount on E-Commerce Shopee Purchase Decision Devna Ramadhani; Mirwan Surya Perdhana
Diponegoro Journal of Management Volume 14, Nomor 4, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study examines the impact of influencer marketing, brand image, customer reviews, and price discounts on skincare purchasing decisions on Shopee Indonesia. It uses a case study approach, focusing on Skintific (an international brand) and Wardah (a local brand), to analyse consumer purchase intentions and the influence of independent variables on the dependent variable. A mixed-method explanatory sequential design was used, combining quantitative data from 220 Shopee users and qualitative data from in-depth interviews with selected consumers of both brands. Data analysis was conducted in SPSS, using validity and reliability tests, multiple regression, t-tests, and F-tests. Results indicate that Indonesian consumers generally prefer international skincare brands. Qualitative data gathered from four informants through online interviews were analysed using comparative methods and triangulation to support the quantitative findings. The study confirms that all four factors significantly influence purchasing decisions, with customer reviews being the most impactful. These findings provide valuable guidance for skincare brands in shaping effective digital marketing strategies on e-commerce platforms and contribute to research on online consumer behaviour in the beauty industry.