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p-Index From 2021 - 2026
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All Journal Diponegoro Journal of Management
Amie Kusumawardhani
Fakultas Ekonomika dan Bisnis, Universitas Diponegoro
Decision Sciences, Operations Research & Management

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The Effect of Employee Loneliness Towards Work Performance in the Indonesian Workplace Setting Loran Vincentsius Yeremia; Amie Kusumawardhani
Diponegoro Journal of Management Volume 14, Nomor 4, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Workplace loneliness is a psychological issue with growing relevance, yet it remains underexplored in Indonesia. This study examines how emotional and social loneliness affect individual work performance in an Indonesian cultural context. Using a quantitative approach, 72 active employees from various sectors completed a structured online questionnaire. The instruments used were the Loneliness at Work Scale (LAWS) and an adapted version of the Individual Work Performance Questionnaire (IWPQ). Data were analysed using linear regression and Spearman correlation. Results indicate that both emotional and social loneliness significantly and negatively influence work performance. The higher the level of perceived loneliness, the lower the performance. These findings highlight the need for Indonesian organisations to foster inclusive and socially supportive work environments.
Pengaruh Customer Experience sebagai Variabel Mediasi antara Brand Trust dan Brand Engagement terhadap Purchase Intention di Sektor Industri FMCG: Studi pada Konsumen Unilever Gen Z Abdullah Asy-Syakur Azka; Amie Kusumawardhani
Diponegoro Journal of Management Volume 15, Nomor 3, Tahun 2026
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The fast-moving consumer goods (FMCG) industry is one of the sectors with significant growth, particularly in the beauty and personal care category. However, despite the growth of the industry, PT Unilever has experienced a decline in sales and market share in the domestic market. This condition creates a paradox, as brand trust and brand engagement toward several Unilever brands remain relatively high but have not been effectively converted into purchase intention. Therefore, by using customer experience as mediating variable, this study aim to examine how brand trust and brand engagement affect purchase intention. This research on Gen Z at Semarang City use Quantitative approach and survey as data collection methods. Purposive sampling technique was used in the process of determining and taking samples with the number of respondents involved being 214 people. Data were collected through an online questionnaire and analyzed using Structural Equation Modelling (SEM) with the assistance of SPSS and AMOS. This study`s findings indicate that purchase intention is positively and significantly affected by brand trust and brand engagement. Furthermore, this study also demonstrated that the relationship between brand trust and brand engagement on purchase intention is able to get mediated by customer experience.
Analisis Pengaruh Social Media Marketing, E-Service Quality, Dan Kepercayaan Merek Terhadap Repurchase Intention Dengan Kepuasan Pelanggan Sebagai Variabel Intervening: Studi Pada Pengguna Produk Luxcrime Di Indonesia Felicia Emmeline; Amie Kusumawardhani
Diponegoro Journal of Management Volume 14, Nomor 2, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Social media is one of the marketing platforms that is considered effective as an important means for consumers to gather information on which to base decisions. This encourages the beauty and facial care industry in Indonesia to utilize their social media so that they can continue to compete to dominate the market. Luxcrime is one of the well-known local beauty and facial care brands that has successfully implemented it. This study aims to analyze the factors that influence repurchase intention in Luxcrime product users in Indonesia through social media marketing, e-service quality, and brand trust by considering customer satisfaction as a mediator in the relationship.This research method applied an online survey of Luxcrime product users in Indonesia which resulted in data of 160 respondents. The results of the questionnaire data collection that has been obtained, analyzed quantitatively and structurally using the SEM (Structural Equation Modeling) method using the AMOS (Analysis Moment of Structural) program.The findings in this study indicate that E-Service Quality, Social Media Marketing, Brand Trust have a positive and significant effect on Customer Satisfaction. Then, Customer Satisfaction has a positive and significant effect on Repurchase Intention. However, there is a hypothesis that has a positive but insignificant effect between E-Service Quality and Brand Trust on Repurchase Intention.
Co-Authors Abdullah Asy-Syakur Azka Felicia Emmeline Loran Vincentsius Yeremia