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p-Index From 2021 - 2026
0.444
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All Journal Diponegoro Journal of Management
Amie Kusumawardhani
Fakultas Ekonomika dan Bisnis, Universitas Diponegoro
Decision Sciences, Operations Research & Management

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The Effect of Employee Loneliness Towards Work Performance in the Indonesian Workplace Setting Loran Vincentsius Yeremia; Amie Kusumawardhani
Diponegoro Journal of Management Volume 14, Nomor 4, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Workplace loneliness is a psychological issue with growing relevance, yet it remains underexplored in Indonesia. This study examines how emotional and social loneliness affect individual work performance in an Indonesian cultural context. Using a quantitative approach, 72 active employees from various sectors completed a structured online questionnaire. The instruments used were the Loneliness at Work Scale (LAWS) and an adapted version of the Individual Work Performance Questionnaire (IWPQ). Data were analysed using linear regression and Spearman correlation. Results indicate that both emotional and social loneliness significantly and negatively influence work performance. The higher the level of perceived loneliness, the lower the performance. These findings highlight the need for Indonesian organisations to foster inclusive and socially supportive work environments.
Pengaruh Customer Experience sebagai Variabel Mediasi antara Brand Trust dan Brand Engagement terhadap Purchase Intention di Sektor Industri FMCG: Studi pada Konsumen Unilever Gen Z Abdullah Asy-Syakur Azka; Amie Kusumawardhani
Diponegoro Journal of Management Volume 15, Nomor 3, Tahun 2026
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The fast-moving consumer goods (FMCG) industry is one of the sectors with significant growth, particularly in the beauty and personal care category. However, despite the growth of the industry, PT Unilever has experienced a decline in sales and market share in the domestic market. This condition creates a paradox, as brand trust and brand engagement toward several Unilever brands remain relatively high but have not been effectively converted into purchase intention. Therefore, by using customer experience as mediating variable, this study aim to examine how brand trust and brand engagement affect purchase intention. This research on Gen Z at Semarang City use Quantitative approach and survey as data collection methods. Purposive sampling technique was used in the process of determining and taking samples with the number of respondents involved being 214 people. Data were collected through an online questionnaire and analyzed using Structural Equation Modelling (SEM) with the assistance of SPSS and AMOS. This study`s findings indicate that purchase intention is positively and significantly affected by brand trust and brand engagement. Furthermore, this study also demonstrated that the relationship between brand trust and brand engagement on purchase intention is able to get mediated by customer experience.
Co-Authors Abdullah Asy-Syakur Azka Loran Vincentsius Yeremia