Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Diponegoro Journal of Management
Kardison Lumban Batu
Fakultas Ekonomika dan Bisnis, Universitas Diponegoro
Decision Sciences, Operations Research & Management

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Search Engine Marketing, Social Media Marketing, Digital Presence, Dan Customer Engagement Terhadap Customer Loyalty Melalui Brand Image Dan Trust Sebagai Mediasi: Studi Pada Pengguna Gojek Di Kota Semarang Theo Benaya Saragih; Kardison Lumban Batu
Diponegoro Journal of Management Volume 15, Nomor 3, Tahun 2026
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of search engine marketing, social media marketing, digital presence, and customer engagement on brand image, as well as their implications for trust and customer loyalty. This research employs a quantitative approach using Structural Equation Modeling (SEM) with AMOS version 24. Data were collected through questionnaires distributed to 100 respondents who are users of Gojek in Semarang City. The results indicate that customer engagement has the most dominant positive effect on brand image, followed by social media marketing, which also shows a significant positive influence. Meanwhile, digital presence has a significant negative effect, and search engine marketing does not have a significant effect on brand image. Furthermore, brand image has a positive and significant influence on both trust and customer loyalty, with trust emerging as the strongest determinant of customer loyalty. The model fit evaluation shows that most goodness-of-fit indices, such as RMSEA, CFI, and TLI, meet the recommended criteria, indicating that the model is acceptable. This study highlights that customer engagement and trust are key factors in building customer loyalty, rather than merely increasing digital exposure.
Peran Dispositional Mindfulness Dalam Mengontrol Impulsive Buying Behavior Di Era Digital Pada Generasi Z Di Kota Surabaya Galih Danang Permadi; Kardison Lumban Batu
Diponegoro Journal of Management Volume 15, Nomor 1, Tahun 2026
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the influence of mindfulness, self-esteem, emotional attachment, and excitement on impulsive buying attention and its implications for impulsive buying behavior among Generation Z in Surabaya, while also testing the mediating role of impulsive buying attention. Using a quantitative causal research approach, data were collected from 133 respondents through purposive sampling, and analyzed using Structural Equation Modeling (SEM) with AMOS. The results show that emotional attachment has a positive and significant effect on impulsive buying attention, whereas self-esteem and mindfulness do not. Excitement demonstrates a negative and significant influence on impulsive buying attention. Additionally, impulsive buying attention does not significantly affect impulsive buying behavior, and none of the independent variables—emotional attachment, excitement, self- esteem, or mindfulness—exert significant direct effects on impulsive buying behavior. Consequently, no indirect (mediated) effects were observed through impulsive buying attention. These results suggest that psychological and emotional factors may shape consumers’ impulsive buying attention but are not strong enough to drive actual impulsive buying behavior. Overall, the findings contribute theoretically to the understanding of psychological influences on impulsive purchasing and offer practical implications for businesses in designing effective and relevant marketing strategies for Generation Z in the digital era.
Co-Authors Galih Danang Permadi Theo Benaya Saragih