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All Journal Diponegoro Journal of Management
Harry Soesanto
Fakultas Ekonomika dan Bisnis, Universitas Diponegoro
Decision Sciences, Operations Research & Management

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Fakultas Ekonomika dan Bisnis, Universitas Diponegoro Okti Wulandari; Harry Soesanto
Diponegoro Journal of Management Volume 14, Nomor 4, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyse the influence of customer experience and e-servicescape on repurchase intention, with emotional attachment as an intervening variable, among Shopee consumers in Semarang City. The sample for this study comprised 108 consumers in Semarang City who were at least 17 years old and had shopped on Shopee at least twice. Data collection was conducted via a questionnaire, which was then analysed using Structural Equation Modelling (SEM) in AMOS. The results of this study indicate that customer experience has a positive and significant effect on emotional attachment, e-servicescape has a positive and significant effect on emotional attachment, customer experience has a positive and significant effect on repurchase intention, e-servicescape has a positive and significant effect on repurchase intention, and emotional attachment has a positive and significant effect on repurchase intention.
Pengaruh Destination Image, Smart Tourism Technology Dan Authenticity Terhadap Revisit Intention Dengan Memorable Tourist Experience Sebagai Variabel Intervening: Studi Pada Kawasan Wisata Kuliner Kampung Bustaman Di Kota Semarang Layla Widjaya Prarahesti; Harry Soesanto
Diponegoro Journal of Management Volume 14, Nomor 2, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study examines the factors influencing Revisit Intention at Kampung Bustaman culinary tourism destination, focusing on the effects of Destination Image, Authenticity, and Smart Tourism Technology, with Memorable Tourist Experience as an intervening variable. A sample of 125 visitors was surveyed, and data analysis was conducted using Structural Equation Modeling (SEM) in AMOS. The findings reveal that Destination Image, Authenticity, and Smart Tourism Technology positively influence Memorable Tourist Experience, with Authenticity having the strongest impact. Moreover, Memorable Tourist Experience positively affects Revisit Intention. While Smart Tourism Technology and Authenticity directly impact Revisit Intention, Destination Image does not have a direct effect.
Co-Authors Layla Widjaya Prarahesti Okti Wulandari