Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA)
Sudarwati Sudarwati
Faculty of Economics, Batik Islamic University, Surakarta
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Product Design, Social Media Promotion, and Customer Reviews on the Purchase Decision of Margo Glass Gallery Sukoharjo Decoration Mirror Products Anggid Setyo Jatmiko; Sudarwati Sudarwati; Istiatin Istiatin
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol. 5 No. 1 (2026): April 2026
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/7ajqy825

Abstract

This study aims to analyze the influence of product design, social media promotion, and customer reviews on purchasing decisions of decorative mirror products at Margo Glass Gallery Sukoharjo. This research uses a quantitative approach with a purposive sampling technique. The population of this study consists of consumers who have purchased decorative mirror products at Margo Glass Gallery Sukoharjo. The research sample consists of 100 respondents selected based on specific criteria relevant to the research objectives. Data were collected through questionnaires and analyzed using multiple linear regression analysis with the assistance of IBM SPSS software. The independent variables in this study are product design, social media promotion, and customer reviews, while the dependent variable is purchasing decision. The results indicate that product design has a positive and significant effect on purchasing decisions, social media promotion has a positive and significant effect on purchasing decisions, and customer reviews have a positive and significant effect on purchasing decisions. Simultaneously, product design, social media promotion, and customer reviews have a positive and significant effect on purchasing decisions of decorative mirror products at Margo Glass Gallery Sukoharjo.Keywords     : Product Design, Social Media Promotion, Customer Reviews, Purchasing Decision
Co-Authors Anggid Setyo Jatmiko Istiatin Istiatin