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All Journal SUSTINERE: Journal of Environment and Sustainability
Ani Wilujeng Suryani
Dept. of Accounting, Faculty of Economics and Business, Universitas Negeri Malang, Malang 65145, Indonesia
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Earth & Planetary Sciences Energy Environmental Science

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Infographics in corporate sustainability reports: Performance information or impression management strategy? Alzikri Maula Deva; Ani Wilujeng Suryani
Sustinere: Journal of Environment and Sustainability Vol. 10 No. 1 (2026): pp. 1 - 159
Publisher : Center for Science and Technology, Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/g6neak69

Abstract

The use of graphics in sustainability reports can serve as a means of impression management, raising concerns regarding the credibility of the information presented. This study aims to investigate impression management strategies in sustainability reports by comparing the use of graphics across different reporting periods. A visual content analysis was conducted to identify the characteristics of the graphics based on specific categories. The findings indicate that companies tend to use graphics to highlight positive performance by amplifying certain achievements and minimizing the exposure of less favorable results in order to build a favorable reputation. Moreover, differences were found in the use of graphics between reporting periods, reflecting a shift in the approach to presenting sustainability data. These findings underscore the importance of presenting graphics objectively and transparently to maintain reporting credibility and to raise stakeholders’ awareness of potential visual manipulation.
Co-Authors Alzikri Maula Deva