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The Impact of Profitability and Capital Structure on Firm Value of KBMI 4 Banks during 2020–2024 Dafa Rakha Wijdan; Soritaon Soritaon; Farid Arifin
Business Management Vol. 5 No. 2 (2026): Business Management Mei
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v5i2.10584

Abstract

This study aims to analyze the effect of profitability and capital structure on firm value in KBMI 4 banks during the 2020-2024 period. The study uses a quantitative explanatory approach with panel data derived from the annual financial statements of PT Bank Central Asia Tbk, PT Bank Rakyat Indonesia (Persero) Tbk, PT Bank Mandiri (Persero) Tbk, and PT Bank Negara Indonesia (Persero) Tbk. Profitability is proxied by Return on Assets (ROA), capital structure is proxied by Debt to Equity Ratio (DER), and firm value is proxied by Price to Book Value (PBV). Data collection techniques use documentation and literature study. The planned data analysis includes descriptive statistics, classical assumption tests, multiple linear regression, t test, F test, and coefficient of determination. The background of this study is the inconsistency between theory and empirical phenomena in KBMI 4 banks, where an increase in profitability is not always followed by an increase in firm value, and changes in capital structure receive different responses from the market. This study is expected to provide empirical evidence regarding the role of profitability and capital structure in shaping firm value in large banking companies in Indonesia.
Profitability of Logistics Companies: Empirical Evidence of Accounts Receivable Turnover and Operating Cash Flow Ratio Herni Supartika; Taufik Sadikin; Farid Arifin
Brilliant International Journal Of Management And Tourism Vol. 6 No. 2 (2026): Brilliant International Journal Of Management And Tourism
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v6i2.7376

Abstract

The commercial resilience of the domestic distribution network depends heavily on its logistical infrastructure, yet global disruptions spanning from 2020 to 2024 exposed this framework to severe systemic shocks. This investigation interrogates the empirical dependencies of asset utilization yield against fluctuations in capital reclamation cycles and operational liquidity cushions within public freight enterprises listed on the Indonesia Stock Exchange (IDX). Methodologically motivated by structural disparities and divergent empirical findings in existing literature, this inquiry deploys a quantitative design using descriptive diagnostics and empirical verification. From a foundational universe of 19 logistics corporations, purposive sampling isolated a subset of 10 entities, yielding 50 panel observation units extracted from audited financial disclosures. The structural estimation relies on a pooled ordinary least squares architecture, validated through restricted residual sum of squares testing and score-based multiplier diagnostics executed via EViews 12. To safeguard statistical inference, the underlying error structure underwent exhaustive validation, including normality, multi-variable collinearity, cross-sectional heteroscedasticity, and first-order serial dependency metrics. The resulting parametric estimates reveal that the velocity of outstanding credit collection exerts a highly robust positive pressure on asset-based returns, whereas the metric evaluating core cash generation against immediate obligations fails to manifest a statistically meaningful linkage. Simultaneously, both financial dimensions interact to exert a joint structural impact on corporate returns, capturing an adjusted variance portion of 38.15%. Ultimately, these dynamics clarify that rigorous credit lifecycle optimization serves as the primary engine for capital returns within this industry.
The Impact of Influencer Marketing and Online Customer Reviews on Purchase Decisions of Facetology Sunscreen among TikTok Users Derika Nuryanti; Rizky Ferrari Octavian; Farid Arifin
Journal of Innovative and Creativity (Joecy) Vol. 6 No. 2 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i2.12747

Abstract

The rapid growth of social media has changed consumer behavior in searching for information and making purchasing decisions. TikTok has become one of the most popular platforms for product promotion through influencer marketing and online customer reviews. This study aims to analyze the influence of Influencer Marketing and Online Customer Reviews on the Purchase Decisions of Facetology Sunscreen products among TikTok users. This research employs a quantitative approach using a survey method. Data are collected through questionnaires distributed to TikTok users who are familiar with Facetology Sunscreen products. The data are analyzed using multiple linear regression to examine the partial and simultaneous effects of the independent variables on purchase decisions. The study is expected to provide empirical evidence regarding the role of influencer marketing and online customer reviews in shaping consumer purchase decisions. The findings are expected to contribute to the development of digital marketing strategies, particularly for skincare brands that utilize social media platforms to increase consumer engagement and purchasing behavior.