Indriyati Kamil
Communication Science Study Program, Langlangbuana University, Indonesia

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The Influence of Communication, Resources, and Bureaucratic Structure on the Implementation of LKPP Regulation Number 4 of 2021 on the Effectiveness of Guidance for Business Actors in the Procurement of Goods/Services Rahmat Subekti; Ednawan Prihana; Indriyati Kamil
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 01 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.v4i01.1169

Abstract

This study is grounded in the increasing importance of effective policy implementation in government procurement, particularly in the context of digital transformation and regulatory reform under LKPP Regulation Number 4 of 2021. The research aims to analyze the influence of communication, resources, and bureaucratic structure on the effectiveness of business actor development in the procurement of goods and services (PBJ) within the Bandung City Government. A quantitative approach with a descriptive-verifiable survey method was employed, involving 37 respondents consisting of procurement officials and civil servants. Data were collected through structured questionnaires and analyzed using correlation and multiple linear regression techniques with SPSS. The findings reveal that communication, resources, and bureaucratic structure each have a positive and significant effect, both partially and simultaneously, on the effectiveness of business actor development. Effective communication enhances understanding and participation, adequate resources strengthen implementation capacity, and a well-structured bureaucracy improves coordination and accountability. The study concludes that the integration of these three factors is essential to achieving optimal policy outcomes, especially in a digital governance environment. This research contributes theoretically by reinforcing and extending policy implementation models in the context of digital public administration, and practically by providing strategic recommendations for improving procurement governance and business actor empowerment.
Thrifting Crisis Communication: A Smart Response to Import Bans and Sluggish Sales Nila Nurlimah; Indriyati Kamil; Retna Sari
Journal of Creative Power and Ambition (JCPA) Vol. 4 No. 01 (2026): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.1248

Abstract

The increase in thrift product prices at Cimol Gedebage Market in Bandung has created a negative perception among consumers, which has then developed into negative Word of Mouth (WOM) both on social media and in person. This situation has forced thrift merchants to respond strategically to maintain the sustainability of their businesses. This study aims to analyze the crisis communication strategies employed by thrift merchants at Cimol Gedebage Market in responding to perceptions of high prices. The study uses a qualitative method with data collection techniques including observation, in-depth interviews with merchants, buyers, and market managers. The results show that vendors implement crisis communication strategies aligned with the Situational Crisis Communication Theory (SCCT), including excuse and justification strategies. Additionally, persuasive approaches such as offering discounts, explaining product value, and engaging in bargaining interactions with customers contribute to the creation of positive word-of-mouth (WOM) as a form of perception recovery. This study is expected to contribute theoretically to the development of crisis communication literature in the informal sector, particularly in the thrifting business, and serve as a practical reference for business operators and policymakers in formulating effective communication strategies to address crisis-based challenges in the informal sector.