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Pemilia Sulistyowati
STIE STEKOM KARTASURA
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH PROMOSI, PERSEPSI HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN E-COMMERCE SHOPEE DI BOYOLALI Dahlia Rahmawati; Pemilia Sulistyowati
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 6 No. 1 (2026): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v6i1.993

Abstract

This study aims to determine and analyze the direct effect of promotions on Shopee customer satisfaction in Boyolali, to determine and analyze the direct effect of price perception on Shopee customer satisfaction in Boyolali, to determine and analyze the direct effect of service quality on Shopee customer satisfaction in Boyolali and to determine and analyze the simultaneous effect of promotions, price perception, and service quality on Shopee customer satisfaction in Boyolali. This study uses a quantitative method with a sample of 80 consumer respondents in Boyolali District which is the city center of Boyolali Regency. Data were analyzed using validity tests, reliability tests, multicollinearity tests, heteroscedasticity tests, normality tests, multiple linear regression analysis tests, T tests, F tests, R2 determination coefficient tests using IBM SPSS Statistics. The results of the study show that directly promotions have a significant effect on Shopee e-commerce customer satisfaction in Boyolali, directly price perceptions have a significant effect on Shopee e-commerce customer satisfaction in Boyolali, directly service quality has a significant effect on Shopee e-commerce customer satisfaction in Boyolali, and directly and simultaneously promotions, price perceptions and service quality have a significant effect on Shopee e-commerce customer satisfaction in Boyolali.
PENGARUH KUALITAS PRODUK, HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN DI TOKO ROTI BROWNIES CINTA CABANG KLATEN Fitria Nur Septiani; Pemilia Sulistyowati
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 6 No. 1 (2026): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v6i1.998

Abstract

This study aims to indentify and analyze the direct influence of product quality on customer satisfaction among customer of Brownies Cinta Klaten, to identify and analyze the direct influence of price on customer satisfaction among customers of Brownies Cinta Klaten, to indentify and analyze the direct influence of service quality on customers of Brownies Cinta Klaten, and to determine and analyze the simultaneous influence of product quality, price, and service quality on customer satisfaction at the Brownies Cinta Klaten Branch. This research employs a quantitative method with a total sample of 80 respondents who are customers of the Brownies Cinta Klaten Branch. The data were analyzed using multiple linear regression analysis with the assistance of IBM SPSS Statistics. The results of the study indicate that product quality has a significant direct effect on customer satisfaction among customers of the Brownies Cinta Klaten Branch. Price also has a significant direct effect on customer satisfaction among these customers. Likewise, service quality has a significant direct effect on customer satisfaction among customers of the Brownies Cinta Klaten Branch. Furthermore, product quality, price and service quality simultaneously have a significant influence on customer satisfaction at the Brownies Cinta Klaten Branch.
Co-Authors Dahlia Rahmawati Fitria Nur Septiani