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All Journal Jurnal Ilmiah Wahana Pendidikan Journal of Economic, Business and Engineering (JEBE)
Aisyah Nurul Sakinah
STIE AMA Salatiga
Religion Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Mechanical Engineering Social Sciences Other

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Meningkatkan Minat Berwirausaha Mahasiswa Melalui Jiwa Kewirausahaan, Pendidikan Kewirausahaan, Lingkungan Keluarga dan Ide Bisnis Aisyah Nurul Sakinah; Hardi Utomo; Budi Riyanti
Jurnal Ilmiah Wahana Pendidikan Vol 12 No 5.D (2026): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

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Abstract

In fact, the largest contributors to unemployment in Indonesia come from high school and college graduates. This fact is in contrast to the common belief that the higher a person's education, the greater their opportunities in finding work. Almost all college graduates focus on being job seekers rather than job creators. In reality, the opportunity to become an entrepreneur in Indonesia is still quite large. However, only a handful of college graduates choose to enter the world of entrepreneurship. This is due to several factors such as fear of failure, a lack of understanding of entrepreneurship, lack of support from those around them, being looked down upon, and lack of capital to start a business. The purpose of this study was to determine the influence of entrepreneurial spirit, entrepreneurship education, family environment, and business ideas on entrepreneurial interest among students of STIE AMA Salatiga. A sample of 118 students was taken using a purposive sampling technique. The analytical methods used were validity test analysis, reliability test, and multiple linear regression tests (t-test, f-test, and coefficient of determination). The results showed that the variables of entrepreneurial spirit, entrepreneurship education, and family environment have a significant influence on entrepreneurial interest among students of STIE AMA Salatiga. A sample of 118 students was taken using a purposive sampling technique. The analytical methods used were validity test analysis, reliability test, and multiple linear regression tests (t-test, f-test, and coefficient of determination). The results showed that the variables of entrepreneurial spirit, entrepreneurship education, and family environment have a significant influence on entrepreneurial interest. However, the business idea variable does not have a significant influence on entrepreneurial interest.
DARI CITRA HALAL MENUJU LOYALITAS EMOSIONAL: STUDI BRAND LOVE DAN BRAND COMMITMENT PADA KOSMETIK HALAL Rina Sari Qurniawati; Aisyah Nurul Sakinah; Yulfan Arif Nurohman
Journal of Economic, Business and Engineering (JEBE) Vol. 7 No. 2 (2026): April
Publisher : Universitas Sains Al Qur'an

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jebe.v7i2.10944

Abstract

Penelitian mengenai hubungan konsumen dan merek dalam industri kosmetik halal umumnya masih berfokus pada konsep brand loyalty, sementara kajian mengenai brand fidelity sebagai bentuk hubungan yang lebih stabil antara konsumen dan merek masih relatif terbatas, khususnya pada konsumen Generasi Z. Oleh karena itu, penelitian ini bertujuan untuk menganalisis pengaruh brand image, brand love, dan brand commitment terhadap brand fidelity dalam konteks penggunaan kosmetik halal. Model konseptual beserta hipotesis yang diajukan diuji menggunakan sampel sebanyak 140 konsumen kosmetik halal. Pengumpulan data dilakukan melalui penyebaran kuesioner daring kepada Generasi Z di Jawa Tengah. Data dianalisis menggunakan pendekatan partial least squares structural equation modeling. Seluruh hipotesis yang diajukan terbukti signifikan secara positif, sehingga mengonfirmasi bahwa Brand Commitment dipengaruhi secara signifikan oleh Brand Image dan brand love. Selain itu, brand love bertindak sebagai determinan penting dalam membentuk Brand Fidelity.
Co-Authors Budi Riyanti Hardi Utomo Rina Sari Qurniawati, Rina Sari Yulfan Arif Nurohman