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All Journal JIPI (Jurnal Ilmu Perpustakaan dan Informasi)
Annisa Fajriyah
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Library & Information Science

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THE USE OF INSTAGRAM @INFO_BEASISWA AS A MEDIUM FOR FULFILLING SCHOLARSHIP INFORMATION NEEDS: A MEDIA RICHNESS THEORY PERSPECTIVE Ihthia Dewi Ramdani; Annisa Fajriyah; Firma Sahrul Bahtiar
JIPI (Jurnal Ilmu Perpustakaan dan Informasi) Vol 11, No 1 (2026)
Publisher : Progam Studi Ilmu Perpustakaan UIN Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jipi.v11i1.29547

Abstract

Scholarship information is time-sensitive, detailed, and closely related to educational decision-making, requiring digital media that can present information clearly, relevantly, and accessibly. This study analyzes the Instagram account @info_beasiswa as a medium for fulfilling scholarship information needs from the perspective of Media Richness Theory. The novelty of this study lies in applying Media Richness Theory to a popular Instagram account specifically dedicated to scholarship information in the context of educational information needs. This research employed a descriptive quantitative approach involving 100 followers selected through purposive sampling. Data were collected using a four-point Likert-scale questionnaire consisting of 23 items and were supported by observation, documentation, and brief interviews with the account manager. The analysis focused on four dimensions: immediacy of feedback, multiple cues, language variety, and personal focus. The findings show that all dimensions were in the very high category, with multiple cues obtaining the highest grand mean score (3.53), followed by language variety (3.45), personal focus (3.39), and immediacy of feedback (3.31). These results indicate that @info_beasiswa mainly supports followers’ information needs through varied content formats, visual presentation, clear language, and relevant scholarship content, although rapid interpersonal feedback remains the least dominant dimension. This study contributes to library and information science by showing how Instagram can function as an intermediary information source for recognizing, understanding, and following up scholarship opportunities.
THE USE VIRTUAL YOUTUBERS (VTUBER) IN INFORMATION DISSEMINATION EFFORTS BY GOVERNEMENT INSTITUTION Ahmad Hanif; Annisa Fajriyah
JIPI (Jurnal Ilmu Perpustakaan dan Informasi) Vol 11, No 1 (2026)
Publisher : Progam Studi Ilmu Perpustakaan UIN Sumatera Utara Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jipi.v11i1.29679

Abstract

Information dissemination is one of the primary activities carried out by various institutions, particularly those in the information services sector. The Meteorology, Climatology, and Geophysics Agency is a government agency that regularly disseminates information on climate, weather, and natural disasters, and has been innovating in its information dissemination methods. Having maintained a YouTube channel since 2017, this agency began innovating by using digital characters—known as virtual YouTubers (VTubers)—in 2024. Based on observations of its channel, the number of viewers accessing information presented by these digital characters tends to be higher compared to content without them. These virtual YouTubers have become a unique attraction for the public and align with the digital culture of young people. This is one of the key motivations behind this study. Additionally, this research aims to understand how the public responds to the information dissemination innovations implemented by the government agency, in this case the BMKG Gowa, when using digital characters as its medium. This study examines the public’s reception, understanding, and evaluation of the information dissemination conducted by the BMKG Gowa. The research method employed was quantitative, involving the collection of responses from 397 participants. Data analysis was based on the theory of information dissemination strategies, which encompasses the recipient, source, information content, context, and medium. These five factors serve as the primary indicators for measuring information dissemination in this study. The results of this study indicate that information dissemination using virtual YouTubers is well-received and positively evaluated by a significant portion of the public. Furthermore, the use of virtual YouTubers does not affect the public’s level of understanding regarding the information presented. The public remains able to clearly understand and trust the accuracy and relevance of the information provided.
Co-Authors Ahmad Hanif Firma Sahrul Bahtiar Ihthia Dewi Ramdani