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This Author published in this journals
All Journal Journal of Language and Literature Englisia
Zalifa Nuri
Universitas Gadjah Mada
Arts Humanities Languange, Linguistic, Communication & Media

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Metaphors for advice messages in online sermons delivered by global Islamic preachers Cipto Wardoyo; Zalifa Nuri
Englisia: Journal of Language, Education, and Humanities Vol. 13 No. 2 (2026): Englisia: Journal of Language, Education, and Humanities
Publisher : Universitas Islam Negeri Ar-Raniry

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/englisia.87

Abstract

Research on metaphor in religious discourse is essential, particularly in practical contexts such as preaching, where metaphor serves as a key vehicle for conveying abstract spiritual experiences and moral guidance. Despite its importance, metaphor use in religious settings remains underexplored, especially in digitally mediated forms of religious communication. This study investigates the use of metaphorical language in twenty Islamic online sermons focused on the theme of family. A balanced corpus was compiled, comprising sermons from ten male and ten female Islamic preachers, with the aim of analyzing the metaphors embedded in advice-oriented discourse. The inclusion of both genders allows for a comparative examination of potential differences in metaphorical expression between male and female preachers. The findings reveal that female preachers employ metaphors more frequently than their male counterparts. Furthermore, structural metaphors drawing on source domains related to future benefits—such as building, finance, and plants—are prominently used by both groups when conveying advice. These results suggest that while gender may influence the frequency of metaphor use, certain conceptual metaphors are shared across genders in the context of Islamic family-oriented preaching. The study contributes to the growing field of metaphor studies in religious discourse and highlights the need for further research on gender and metaphorical framing in digital religious settings.
The Commodification of Childhood: Simulacra in The Boss Baby (2017) Ayu Kusuma Septiani; Zalifa Nuri
Journal of Language and Literature Vol 25, No 2 (2025): October
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/joll.v25i2.10755

Abstract

One of the consequences of postmodernity is characterized by the rapid increase in materialistic needs. Materialism fuels the production and consumption of commodities, often exploited through marketing and advertising. The film The Boss Baby later became one of the films that discussed the theme of commodity in its narrative as it tries to present the simulated reality that commodifies childhood experience, depicted through the film. This study aims to examine the commodification of childhood and how Baudrillard's simulacra theory explains this phenomenon. This research is a qualitative study focusing on the phenomenon of commodification of childhood using the film The Boss Baby as the main subject for analysis. The results of this study show that the meaning of commodification found in The Boss Baby film is that it depicts how childhood is being commodified through Baby Corp., baby formula, parental love and affection, and toys. The analysis of Baudrillard's thoughts on simulacra in The Boss Baby film and commodification shows a match between the phenomenon that exists in the reality of a postmodern society depicted in The Boss Baby film, describing the simulated reality where babies are produced and managed as if they were products. It shows how modern society commodifies human life, relationships, and values.
Co-Authors Ayu Kusuma Septiani Cipto Wardoyo