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Iqbal Faui
D-3 manajemen Perusahaan FEB Universitas Dharma Andalas
Economics, Econometrics & Finance Engineering

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Strategi Pengembangan Bisnis Peternakan Ayam Kampung ChikenBall Iqbal Faui
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The implemented strategy for developing the laying hen business has been shown to significantly increase sales turnover in the Chikenball free-range chicken farming business. This strategy must be supported by a pricing policy for the product, ensuring that production factors are met effectively. Based on the SWOT matrix analysis, the business development strategy implemented by the Chikenball free-range chicken farm includes: Strengths: Maintaining and improving service to maintain customer loyalty by providing a friendly and courteous attitude. Maintaining quality, quantity, and economic stability, and increasing production volume. Weaknesses: Increasing product marketing through promotions and coordinating with entrepreneurs involved in developing the market for Chikenball free-range chicken farming products. Organizing and participating in training to broaden knowledge in business development. Opportunity Strategy: Improving and maintaining the marketing process in terms of product, pricing, distribution, and promotion.
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