Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Business Management and Economic Development
Mahadhika Feryo Gotama
Universitas Pendidikan Nasional, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Generational and Socio-Cultural Effects on Algorithmic Mastery in Denpasar Creative Industry Actors Mahadhika Feryo Gotama; Nyoman Sri Subawa
Journal of Business Management and Economic Development Том 4 № 02 (2026): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v4i02.2468

Abstract

This study analyzes the influence of demographic and socio-cultural characteristics on social media algorithm understanding among creative industry actors in the Visual Communication Design (VCD) subsector in Denpasar City. Using a quantitative survey approach with 107 respondents selected via purposive sampling from a population of 342 individuals, the study employed Partial Least Squares–Structural Equation Modeling (PLS-SEM) for data analysis. Four independent variables were examined: Generational Cohort (X1), Social Lifestyle (X2), Digital Lifestyle (X3), and Socio-Cultural Environmental Factors (X4), with Social Media Algorithm Mastery (Y) as the dependent variable. Results indicate that the model explains 76.2% of the variance in algorithm mastery (Adjusted R² = 0.762). Hypothesis testing revealed that Digital Lifestyle (t = 2.780; p = 0.005) and Socio-Cultural Environmental Factors (t = 3.342; p = 0.001) have positive and significant effects on Social Media Algorithm Mastery, while Generational Cohort (t = 2.687; p = 0.007) shows a negative and significant effect. Social Lifestyle, however, did not show a significant effect (t = 1.445; p = 0.149). These findings suggest that generational differences, digital activity intensity, and a supportive socio-cultural environment are key determinants of algorithmic mastery among creative entrepreneurs, providing both theoretical contributions to the digital marketing literature and practical implications for enhancing digital capacity in the creative industry sector. This study contributes to the creative economy and digital business literature by demonstrating that socio-cultural environment and digital lifestyle are important determinants of algorithmic capability among creative entrepreneurs in emerging urban economies.
Co-Authors Nyoman Sri Subawa