<![CDATA[This study examines the transformation of the meaning of the hijab in the TikTok era through Émile Durkheim’s sacred–profane framework. As a visual-algorithmic platform, TikTok has become a significant space where young Muslim women display, negotiate, and reconstruct the meaning of the hijab through algorithmic logic, popular aesthetics, and digital culture. This research employs a qualitative approach using content analysis of 30 purposively selected TikTok posts under the hashtags #HijabJahat and #BaddieHijab, collected between January and March 2026. The data were analyzed thematically based on Durkheim’s concepts of the sacred and the profane as articulated in The Elementary Forms of Religious Life. The findings indicate that the transformation of the hijab does not result in complete desacralization but rather in a process of symbolic reconfiguration. While the hijab continues to be recognized as a religious obligation, its visual expression is rearticulated through digital personas, visual trends, and algorithmic mechanisms. In this context, the sacred and the profane no longer function as rigid opposites but coexist within the collective consciousness of digital society. Digital ritual practices, such as hashtag participation, trend replication, and visual imitation, generate new forms of solidarity based on shared aesthetics as well as religious identity. This study contributes to the sociology of digital religion by demonstrating that social media does not eliminate the religious meaning of the hijab but transforms it into symbolic forms that reflect the dynamics of contemporary digital culture.]]>
