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How Motivation, Training, and Communication Improve Employee Morale I Gede Agus Wahyu Nurjaya; Made Setena
International Journal of Islamic Business and Management Review Vol. 6 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v6i1.1770

Abstract

This research highlights the importance of employee morale in facing competition and organizational efficiency demands in the era of globalization. Perumda Pasar Sewakadarma Denpasar City, as a traditional market manager, is experiencing signs of declining employee morale, as evidenced by an average attendance rate of 3.65% in 2024, which is categorized as high. Therefore, it is important to investigate the underlying issues that contribute to this issue. This study aims to analyze and explain the impact of motivation, training, and communication on employee morale, both collectively and individually. The study used a quantitative methodology using survey techniques, with a total of 679 workers asked to fill out the survey, and 87 of them were randomly selected. A variety of statistical tests, including multiple linear regression, t-test, F-test, and determination coefficient, were used to analyze the data. According to the study's findings, there was a positive and significant relationship between motivation, training, and morale (Sig. = 0.028), and training, communication, and enthusiasm all had a positive and significant influence (Sig. <0.001). Simultaneously, inspiration, instruction, and communication had a significant effect on morale (F = 58.375; Sig. < 0.001), with the model's ability to explain the variation in morale of 67.8% (R² = 0.678). These findings confirm that increased employee morale can be encouraged through strengthening motivation, effective training, and clear and open organizational communication.
Digital Transformation Strategy to Improve Sustainability of Sasirangan MSMEs in Banjarmasin City: SWOT-QSPM Approach Anhar Yani; Made Setena; Karona Cahya Susesa
International Journal of Applied Business and International Management Vol 11, No 2 (2026): August 2026
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v11i2.4700

Abstract

Digital transformation is essential for sustaining culture-based MSMEs. However, Sasirangan MSMEs in Banjarmasin City continue to face limited digital literacy, weak digital branding, underutilized marketplaces, and manual business management. This study aims to formulate priority digital transformation strategies for improving their business sustainability. A qualitative descriptive design was employed by integrating SWOT analysis with the QSPM. Data were collected through interviews, observations, and documentation involving 18 informants, comprising 15 Sasirangan MSME owners or managers, representatives of the Cooperatives and MSMEs Office and South Kalimantan Dekranasda, and a digital marketing practitioner. The results show a relatively strong internal position, with an IFE score of 2.57, and favorable external conditions, with an EFE score of 2.98. Priority strategies include improving digital literacy and marketing capabilities, strengthening digital branding, optimizing marketplaces, digitizing payments and bookkeeping, and enhancing stakeholder collaboration. Implementing these strategies can strengthen competitiveness, preserve Banjar cultural identity, and support the long-term sustainability of Sasirangan MSMEs.