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All Journal Jurnal Pengabdian Masyarakat Manage Jurnal Penelitian IPTEKS
Sofia Alifah
Universitas Muhammadiyah Jember
Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Pendampingan Implementasi Marketing Mix Dan Tata Kelola Keuangan Untuk Mengoptimalkan Brand TK Aisyiyah Bustanul Athfal (ABA) Balung Feti Fatimah; Ibna Kamilia Fiel Afroh; Tria Emilia; Sofia Alifah
Jurnal Pengabdian Masyarakat Manage Vol. 7 No. 2 (2026): Agustus
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/manage.v7i2.5104

Abstract

Aisyiyah Bustanul Athfa (ABA) Kindergarten in Balung is located in a densely populated residential area and is home to many children aged 4 to 5. However, the number of students attending the school has been dwindling. This is due to the community's lack of confidence in the quality and financial management of the school. Therefore, assistance with the implementation of the marketing mix and financial management through community service activities is needed. The goal of this activity is to optimize the brand, thereby increasing public trust in ABA Kindergarten. This is because ABA Kindergarten Balung is able to optimize its product (curriculum, facilities, flagship programs), price (tuition fees, discounts, packages), location (school location, accessibility, comfort), and promotion (advertising, social media, open events, partnerships). This increased trust can enhance the brand and increase the number of students. The methods used in this community service activity include mentoring, training, program implementation, and ongoing monitoring and evaluation. This community service activity has successfully achieved its main objective, which is to provide training and mentoring on the implementation of the marketing mix and financial governance to optimize the ABA Balung Kindergarten brand. This activity also produced various significant outputs, such as a portfolio document on the implementation of the marketing mix and the ability to prepare financial reports. The high enthusiasm from participants and support from partners demonstrates that this activity has a positive impact and is relevant to the partners' needs.
Loyalitas Jamaah Umrah-Haji: Peran Kualitas Layanan, Kepercayaan, dan Customer Retention melalui Kepuasan pada PT Relasi Laksana Wisata Jember Sofia Alifah; Haris Hermawan; Feti Fatimah
Jurnal Penelitian IPTEKS Vol. 11 No. 2 (2026): Juli
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/penelitianipteks.v11i2.5550

Abstract

Persaingan biro perjalanan umrah-haji semakin ketat, sehingga perusahaan perlu memahami faktor yang membentuk loyalitas jamaah. Di tengah banyaknya pilihan biro, kualitas layanan, kepercayaan, dan customer retention diduga berperan penting melalui kepuasan jamaah. Penelitian ini bertujuan menganalisis pengaruh kualitas layanan, kepercayaan, dan customer retention terhadap loyalitas jamaah PT Relasi Laksana Wisata Jember dengan kepuasan sebagai variabel mediasi. Penelitian kuantitatif ini melibatkan 234 jamaah yang pernah menggunakan layanan perusahaan dalam tiga tahun terakhir dan dipilih dengan purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan pemodelan persamaan struktural berbasis Partial Least Squares. Hasil penelitian menunjukkan bahwa kualitas layanan, kepercayaan, dan customer retention berpengaruh positif dan signifikan terhadap loyalitas, baik secara langsung maupun melalui kepuasan. Customer retention menjadi faktor yang paling dominan dalam meningkatkan kepuasan dan loyalitas jamaah. Temuan ini menunjukkan bahwa loyalitas jamaah terutama dibentuk oleh kemampuan perusahaan menjaga hubungan dengan pelanggan, disertai layanan yang baik dan kepercayaan yang kuat. Dengan demikian, peningkatan retensi pelanggan dan kepuasan perlu menjadi prioritas utama perusahaan untuk mempertahankan loyalitas jamaah.
Co-Authors Afroh, Ibna Kamilia Fiel Feti Fatimah Haris Hermawan Tria Emilia