Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Islamic Business and Management Review
Adinda Ayu Lestari Ningsih
Warmadewa University
Arts Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Popularity As A Mediator Between Perceived Value, Unique Design, and Balinese Women’s Jewelry Preferences Adinda Ayu Lestari Ningsih; Made Setini; Ni Made Wahyuni
International Journal of Islamic Business and Management Review Vol. 6 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v6i1.1781

Abstract

The increasing use of imitation jewelry among Balinese women during traditional ceremonies reflects shifting consumer preferences influenced by economic considerations and aesthetic trends. This study examines the mediating role of popularity in the relationship between perceived value, design uniqueness, and consumer preferences for imitation jewelry. A quantitative approach was employed using a survey of 119 Balinese women who have used imitation jewelry in traditional activities. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that perceived value and design uniqueness significantly influence consumer preferences and product popularity. Popularity also has a significant effect on consumer preferences and partially mediates the relationships between perceived value, design uniqueness, and preferences. Among the predictors, design uniqueness demonstrates the strongest direct effect on preferences. These findings highlight the importance of integrating cultural aesthetics, perceived value, and social influence strategies to enhance market acceptance of imitation jewelry in Bali. The study contributes to the literature on consumption value theory by incorporating popularity as a social mediating mechanism in cultural product consumption.
Co-Authors Ni Made Wahyuni Setini, Made