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Pengaruh Kualitas Layanan Hotel Dan Ulasan Online Terhadap Keputusan Pemesanan Hotel Di Indonesia Milli; Aisya Dwi Aryani; Rahmad Dianta Purba
Menulis: Jurnal Penelitian Nusantara Vol. 2 No. 5 (2026): Menulis - Mei
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v2i5.1158

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan hotel dan ulasan online terhadap keputusan pemesanan hotel di Indonesia. Metode penelitian yang digunakan adalah literature review dengan mengkaji berbagai jurnal, artikel ilmiah, dan penelitian terdahulu yang relevan dengan topik penelitian. Sumber data diperoleh dari berbagai publikasi ilmiah nasional dan internasional yang membahas kualitas layanan hotel, online review, dan keputusan pemesanan hotel. Hasil kajian menunjukkan bahwa kualitas layanan hotel memiliki pengaruh signifikan terhadap keputusan pemesanan hotel, terutama melalui aspek keramahan staf, kebersihan, kenyamanan fasilitas, serta kecepatan pelayanan. Selain itu, ulasan online juga berperan penting dalam membentuk persepsi dan kepercayaan konsumen sebelum melakukan pemesanan hotel. Ulasan positif mampu meningkatkan minat konsumen, sedangkan ulasan negatif dapat menurunkan keputusan pemesanan hotel. Penelitian ini juga menunjukkan bahwa kualitas layanan hotel yang baik cenderung menghasilkan review positif dari pelanggan sehingga dapat meningkatkan reputasi hotel di platform digital. Dengan demikian, kualitas layanan dan ulasan online memiliki hubungan yang saling berkaitan dalam memengaruhi keputusan pemesanan hotel di Indonesia. Oleh karena itu, pihak hotel perlu meningkatkan kualitas pelayanan dan mengelola reputasi online secara optimal untuk meningkatkan daya saing dan menarik lebih banyak konsumen di era digital.
Pengaruh Self Assessment System, Penagihan Pajak Dan Pemeriksaan Pajak Terhadap Penerimaan Pajak Penghasilan Sintiawati Sintiawati; Susan Grace V Nainggolan; Rahmad Dianta Purba
Jurnal Minfo Polgan Vol. 15 No. 1 (2026): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v15i1.16107

Abstract

The purpose of this study is to examine whether the self-assessment system, tax collection, and tax audits have a significant effect on income tax revenue at the Medan Polonia Tax Office (KPP Pratama). This study uses a quantitative approach with primary data obtained through distributing questionnaires to taxpayers directly and online via Google Form. The sample size is 400 taxpayers with a 5% error rate. The sampling technique uses nonprobability sampling using accidental sampling. Data were analyzed using multiple regression analysis methods which produce the equation Income Tax Revenue = 14.898 + 0.128 Self Assessment System + 0.180 Tax Collection + 0.111 Tax Audit + e. The researcher also used a 5% significance level. The results of the study partially indicate that the Self Assessment System has a significant effect on Income Tax Revenue, Tax Collection partially has a significant effect on Income Tax Revenue, and Tax Audit is partially not significantly affected by Income Tax Revenue. The results of the study simultaneously indicate that the Self Assessment System, Tax Collection, and Tax Audit simultaneously have a significant effect on Income Tax Revenue. The coefficient of determination is 0.072, meaning that 0.72% of the Income Tax Revenue variable can only be explained by the Self Assessment System, Tax Collection and Tax Audit variables, and the remaining 99.28% of the Income Tax Revenue variable is explained by other variables not included in this study.
Co-Authors Aisya Dwi Aryani Milli Sintiawati Sintiawati Susan Grace V Nainggolan