Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Arthavidya Jurnal Ilmiah Ekonomi
Eka Khrisnayodi, Benedict Lanzio
Arthavidya Jurnal Ilmiah Ekonomi
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Kajian Keputusan Konsumen Lokal Dalam Pembelian Produk Elektronik Ramah Lingkungan Eka Khrisnayodi, Benedict Lanzio
Arthavidya Jurnal Ilmiah Ekonomi Vol 20, No 1 (2018)
Publisher : Arthavidya Jurnal Ilmiah Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (326.791 KB)

Abstract

With the increasing income and education in the society,the tendencies to choose consuming green (environmentallyfriendly) products are increasing too. The usages of greenproducts are also influenced by the product information. Thepopularity of the brand for the green products is also aninfluencing factor in the buying decision of the consumer.Consumer can see that the making of green products surelyrequire professionalism and brand trust. The awareness level forthe preservation of the environment has impact on the buyingdecision of green products. This is mostly influenced by the easyaccess of information about green products, which is turn canincrease the awareness of the need for environmental friendliness.Keywords: green products, buying decision, environmentalfriendliness, consumer
Co-Authors