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All Journal Filantropis: Jurnal Pengabdian kepada Masyarakat
Mita Asmira
Universitas Islam Internasional Darullughah Wadda’wah, Pasuruan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Education Engineering Library & Information Science Social Sciences Other

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Strategi Pengembangan Ekonomi Keluarga Daerah Wisata melalui Pemasaran Digital di SMA Negeri 1 Sukapura Probolinggo Sulastri Sulastri; Mita Asmira
Filantropis: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2025): December
Publisher : Universitas Islam Internasional Darullughah Wadda'wah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/filantropis.v1i2.3653

Abstract

The increasing number of visitors in the Bromo tourism area has created significant economic opportunities for local families, yet most still lack digital marketing skills and the ability to communicate in English. The English-Based Digital Marketing Program initiated by SMA Negeri 1 Sukapura was designed as a vocational education strategy rooted in community empowerment to simultaneously strengthen students’ competencies and support family-owned businesses. This community service program applied the Asset-Based Community Development (ABCD) approach through training, hands-on practice, mentoring for digital promotion, and English communication for business transactions. The results show a substantial improvement in students’ digital literacy and English proficiency, which led to higher-quality promotional content, increased online visibility of businesses, and growth in customer reach and orders for local family enterprises. The program reinforces the role of the school as a center of social innovation and demonstrates an effective model for integrating education with community economic development in a tourism-based region.
Pemberdayaan Guru Madrasah Diniyah Al-Falah Asemjajar Melalui Pelatihan Bahasa Inggris Dasar Sebagai Upaya Adaptasi Terhadap Globalisasi Mita Asmira
Filantropis: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2025): December
Publisher : Universitas Islam Internasional Darullughah Wadda'wah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/filantropis.v1i2.4265

Abstract

Educational globalization requires teachers to possess global competencies, including basic English proficiency as a means of accessing information and enhancing professional development. However, teachers in Madrasah Diniyah as non-formal religious educational institutions often face limitations in mastering basic English skills. This community service program aimed to improve basic English competence and professional awareness of teachers at Madrasah Diniyah Al-Falah Asemjajar in responding to the challenges of educational globalization. The program employed observation, training, and evaluation stages. The training was conducted through interactive lectures, discussions, pronunciation practice, and simple conversation simulations tailored to the teachers’ instructional context. The results indicate an improvement in teachers’ basic English skills, particularly vocabulary, pronunciation, and the use of simple expressions, as well as positive changes in attitudes, including increased confidence and learning motivation. Furthermore, the program enhanced teachers’ awareness of the importance of English as a supporting competence for professionalism and access to global learning resources. This activity contributes to empowering Madrasah Diniyah teachers to adapt to global educational developments while maintaining religious values.
Co-Authors Sulastri Sulastri