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All Journal Arthavidya Jurnal Ilmiah Ekonomi
Adrianto, Rifandy
Arthavidya Jurnal Ilmiah Ekonomi
Economics, Econometrics & Finance

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COMMUNITY BASED SOCIAL MARKETING DALAM PROGRAM PENGGALAKAN IBU-IBU SADAR ASI Adrianto, Rifandy
Arthavidya Jurnal Ilmiah Ekonomi Vol 17, No 2 (2015)
Publisher : Arthavidya Jurnal Ilmiah Ekonomi

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Abstract

Mother's Milk (ASI) is the best food for babies up to 6 months of age because it containsa variety of nutrients that are needed by the baby to grow and develop optimally. Variousstudies have shown the benefits of breastfeeding for both mother and baby, includingprotection against the risk of infection in infants, to optimize the cognitive developmentof children, as well as reduce the risk of breast cancer and ovarian cancer. Socialmarketing uses the concepts of market segmentation , consumer research , developmentand testing product concepts , communication is directed , provision of facilities ,incentives and changes in theory to maximize the response of the target group. Socialmarketing involves the promotion of breastfeeding What do Operates Aggressive PostedAssociation of Breastfeeding Mothers Indonesia . AIMI ( Indonesian BreastfeedingAssociation ) is a non-profit organization and non-profit TO commercial interests and"Non - Government Organizations ' ( NGO ) What is self-supporting. The governmentalso launched a program PP - ASI is a program Increased Giving breast milk . PP - ASIpurpose is as a guideline for all parties involved in the implementation of PP -ASI.sasaran of PP - ASI is the Central Government , Provincial , District / MunicipalGovernmental Organization ( NGO ) , Private , Community Potential Group ,Professional Organizations , and International Organizations.
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