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All Journal Besaung : Jurnal Seni Desain dan Budaya
Bobby Halim
Program Studi Desain Komunikasi Visual, Fakultas Ilmu Pemerintahan dan Budaya, Universitas Indo Global Mandiri Palembang
Arts Social Sciences

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Media Pembelajaran Tari Tepak Keraton Sebagai Upaya Pelestarian Budaya Palembang Rosalia; Bobby Halim; Didiek Prasetya
Besaung : Jurnal Seni Desain dan Budaya Vol. 11 No. 1 (2026): Besaung: Desember 2025-Maret 2026
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v11i1.7016

Abstract

Tari Tepak Keraton is one of the intangible cultural heritages originating from Palembang, Sumatera Selatan, which holds high historical, philosophical, and aesthetic values. However, it faces challenges in terms of regeneration, low interest among younger generations, and the lack of engaging and easily understandable learning media. This project aims to design and introduce a visual communication–based learning medium through an educational video of Tari Tepak Keraton for elementary school students aged 9–12 years in Palembang. The method used in this design process is the Design Thinking approach, which includes the stages of empathize, define, ideate, prototype, and test. Data were collected through observation, interviews, and literature studies related to culture and Visual Communication Design.The educational video is designed to be interactive and expressive, featuring clear and easily understandable narration, as well as a layout that represents the cultural character of Palembang. Through this learning medium, it is expected to enhance children’s understanding and interest in preserving Tari Tepak Keraton as a cultural identity of Palembang
Penerapan Strategi Promosi Wisata Margasatwa Palembang Bird Park Bobby Halim; Aji Windu Viatra; Muhammad Ubaidillah; Shalyna Nadya Amalia
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 3 (2025): Besaung: Agustus-November
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i3.5937

Abstract

This design project implements a promotional strategy through visual communication media for Palembang Bird Park to enhance its competitiveness and ensure cross-media consistency by applying the design thinking method (empathize, define, ideate, prototype, test). The work includes reorganizing the brand identity (a logo inspired by the Scarlet Macaw, typography, and color palette) as well as developing printed and digital promotional materials: a bird alphabet educational medium, posters, banners, animal information boards, and a wayfinding system. The design balances aesthetics, education, and branding to strengthen brand equity and enhance the visitor experience. With a cohesive visual strategy and a strong conservation narrative, this rebranding aims to increase brand awareness, expand promotional reach, and promote conservation-based tourism.
Co-Authors Aji Windu Viatra Didiek Prasetya Muhammad Ubaidillah Rosalia Shalyna Nadya Amalia