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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Journal of Entrepreneurial and Business Diversity
Yusniati Sihombing
Insan Pembangunan Indonesia University
Decision Sciences, Operations Research & Management

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The Influence of Digital Marketing Strategies on Consumer Purchase Decisions Yusniati Sihombing; Safna Deviputri Suwandy; Morgan Nicolas Sitorus; Muhammad Saeful Haddy; Baron
Journal of Entrepreneurial and Business Diversity Vol. 3 No. 4 (2025): Journal of Entrepreneurial and Business Diversity. (October – December)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v3i4.395

Abstract

Purpose:The rapid growth of digital technology has significantly transformed marketing practices and consumer behavior. Businesses increasingly rely on digital marketing strategies to communicate value, engage customers, and influence purchasing decisions. This study aims to examine the effect of digital marketing strategy on consumer purchase decisions. Methodology:The research employed a quantitative explanatory approach with data collected from 100 respondents who have experience purchasing products through digital platforms. Data were gathered using a structured questionnaire measured on a five-point Likert scale. The analysis techniques included validity and reliability tests, classical assumption testing, simple linear regression, t-test, and coefficient of determination (R²). Findings:The results indicate that digital marketing strategy has a positive and significant effect on consumer purchase decisions, with a regression coefficient of 0.645 and a significance value of 0.000 (< 0.05). The coefficient of determination shows that digital marketing strategy explains 43.3% of the variance in consumer purchase decisions, while the remaining 56.7% is influenced by other factors. These findings suggest that effective digital marketing strategies play an important role in shaping consumer decision-making processes.Implication:The study provides practical insights for businesses to optimize digital marketing activities to improve customer engagement and purchasing outcomes.
The Effect of Time Management on Employee Performance Royan Kusniyanto; Mutiara Fitridiani; Yusniati Sihombing; Monica Damayanti; Muhammad Saeful Haddy
Journal of Entrepreneurial and Business Diversity Vol. 3 No. 4 (2025): Journal of Entrepreneurial and Business Diversity. (October – December)
Publisher : PT. Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jebd.v3i4.374

Abstract

Purpose:This study aims to analyze the effect of time management on employee performance. The research employed a quantitative approach using a survey method, with data collected through questionnaires distributed to 60 respondents.Methodology:Simple linear regression analysis was applied to examine the relationship between variables, supported by validity and reliability tests as well as classical assumption testing. The results indicate that time management has a positive and significant effect on employee performance, as evidenced by a t-value of 6.673 with a significance level of 0.000.Findings:Furthermore, the coefficient of determination shows an R-squared value of 0.434, meaning that time management contributes 43.4% to employee performance, while the remaining 56.6% is influenced by other factors not examined in this study. These findings suggest that effective time management plays a crucial role in improving employee productivity and work outcomes. The study highlights the importance of implementing structured time management practices within organizations to enhance employee performance.Implication:Future research is recommended to incorporate additional variables such as motivation, leadership, and work environment to obtain a more comprehensive understanding of factors affecting employee performance.
Co-Authors Baron Monica Damayanti Morgan Nicolas Sitorus Muhammad Saeful Haddy Mutiara Fitridiani Royan Kusniyanto Safna Deviputri Suwandy