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Ahmad Samsudin
Universitas Islam Negeri Sunan Gunung Djati Bandung, Indonesia
Humanities Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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The Transformation of the Islamic Broadcasting Communication Paradigm in the Multiplatform Journalism Ecosystem: A Phenomenological Study of the Virality of "Tepuk Sakinah" Bayu Firmansyah; Ahmad Samsudin; Cecep Hidayattulloh
Advances In Social Humanities Research Vol. 4 No. 5 (2026): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v4i5.568

Abstract

This research report presents a comprehensive analysis of the "Tepuk Sakinah" phenomenon, initiated by the Menteng Religious Affairs Office (KUA) and which became viral across various social media platforms between 2024 and 2025. Within the context of multiplatform journalism and evolving strategies in Islamic broadcasting communication, this phenomenon represents a fundamental shift in how state religious institutions engage with the digital public. This study employs a qualitative approach with an extensive literature review, integrating the STEPPS Framework for content virality, technological determinism, innovation diffusion theory, and cultural adaptation. The analysis highlights how content originating from Instagram Reels is transformed through TikTok's remix culture, amplified by online news portals, and ultimately triggers a national discourse on contemporary da'wah methods. The findings indicate that "Tepuk Sakinah" serves as an edutainment bridge, successfully breaking through rigid bureaucratic communication barriers and transforming passive audiences into active participants through User Generated Content (UGC). Nevertheless, this phenomenon has also sparked critical debates regarding the "infantilization of citizens" and the desacralization of marital values.
Rhetoric and Message Theory according to Yusuf Al-Qaradawi: Application Studies in Da'wah Hanan Attaki Ahmad Samsudin
Advances In Social Humanities Research Vol. 4 No. 1 (2026): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v4i1.563

Abstract

The development of digital media has transformed Islamic da‘wah communication, requiring preachers to adapt rhetorical strategies to contemporary audiences, especially younger generations. Yusuf Al-Qaradawi’s rhetorical framework offers an important foundation for ethical, contextual, and persuasive da‘wah communication in the modern era. This article examines Yusuf Al-Qaradawi’s rhetorical concepts and their application in Hanan Attaki’s digital preaching. Using a qualitative approach that combines literature review and discourse analysis, the study finds that Hanan Attaki’s empathetic and narrative style aligns with Al-Qaradawi’s principles of hikmah (wisdom) and mau‘izhah hasanah (good advice). His approach effectively reaches younger audiences and underscores the importance of delivery methods and contextual understanding in contemporary da‘wah. The findings reveal that Hanan Attaki’s da‘wah style reflects Al-Qaradawi’s principles of ?ikmah (wisdom), mau‘izhah ?asanah (good advice), and dialogical communication. His narrative, emotional, and contextual approach effectively attracts urban Muslim youth and strengthens audience engagement in digital spaces. However, the study also identifies challenges related to message simplification and limited theological depth. The study concludes that Al-Qaradawi’s rhetorical framework remains highly relevant for contemporary digital da‘wah communication. The study recommends integrating Al-Qaradawi’s rhetorical framework into Islamic communication education and digital da‘wah literacy programs.
The Concept of a Humanistic Da'wah Approach for Young People: A Qualitative Study on Qur'anic Friendly Communication in the City of Bandung Ahmad Samsudin
Advances In Social Humanities Research Vol. 4 No. 4 (2026): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v4i4.572

Abstract

This study aims to examine the humanistic da'wah approach employed by the Gemar Qur'an Community in the city of Bandung in targeting young people. Humanistic da'wah emphasizes aspects of humanity, empathy, dialogue, and empowerment, which align with the spiritual and psychological needs of today's young generation. Using a qualitative method with a case study approach, this research conducted in-depth interviews, participatory observations, and document analysis to explore the strategies and impacts of humanistic da'wah applied in the Gemar Qur'an Community. The results indicate that the Gemar Qur'an Community has succeeded in creating an inclusive and transformative da'wah space by utilizing social media, Qur'anic mentoring, and a participatory emotional approach. This has positively impacted changes in religious behavior, increased interest in the Qur'an, and the formation of a spiritually strengthening community. This study recommends the replication of the humanistic approach in da'wah targeting young people across various other communities, as well as the need for synergy with educational and religious institutions.
Co-Authors Bayu Firmansyah Cecep Hidayattulloh