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Sosialisasi QRIS & Brosur Promosi pada UMKM Lokal “Va Laundry” Syahfiah Syahfiah; Fitri Rihhadatul Aisy; Rafa Nathania Putri; Ratna Juwita; Lyra Virna Imanda; Lusiana Desy Ariswati
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3 (2026): MEI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/vq606x89

Abstract

Dalam sektor jasa laundry, usaha mikro, kecil, dan menengah (UMKM) menghadapi kesulitan dalam hal sistem pembayaran dan strategi pemasaran. Tujuan dari program pengabdian masyarakat (PKM) ini adalah untuk membantu Va Laundry Digital di Samarinda dengan dua intervensi utama: penerapan sistem pembayaran digital QRIS dan pembuatan brosur promosi. Pengamatan awal, dukungan untuk pendaftaran QRIS, instruksi tentang cara menggunakan sistem pembayaran digital, desain brosur, dan distribusi brosur di lingkungan bisnis adalah semua metode yang digunakan dalam pelaksanaan. Hasil penelitian menunjukkan bahwa penerapan QRIS berhasil membuat transaksi lebih mudah dan menarik pelanggan baru yang sudah terbiasa dengan transaksi non-tunai. Brosur promosi yang disebarkan di permukiman, tempat kos, dan lingkungan kampus telah terbukti meningkatkan visibilitas dan menarik pelanggan baru. Mitra mendapat manfaat langsung dari program ini dalam hal efisiensi layanan dan luasnya jangkauan pemasaran. Kegiatan ini diharapkan dapat menjadi model pendampingan UMKM berbasis inovasi teknologi sederhana yang berkelanjutan.
Analytical Hierarchy Process (AHP) in Decision-Making: A Bibliometric Study Desvita Putri Maharani; Syahfiah Syahfiah; Wiola Wasa Pebrina Herda; Jelita Jelita; Retno Fitrian Nastiti; Muhammad Ramadhani Kesuma
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 2 (2026): APRIL-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/mwev5757

Abstract

This study examines the intellectual trajectory and thematic evolution of Analytical Hierarchy Process (AHP) research in decision-making, with particular emphasis on financial management and risk management contexts, using a bibliometric approach.  Quantitative bibliometric analysis was conducted using 483 scientific articles retrieved from the Scopus database, processed through VOSviewer software to map publication trends, author and country collaboration networks, and evolving research themes through co-authorship and co-occurrence analyses. AHP remains a prevalent and methodologically versatile tool in multi-criteria decision-making, with dominant scholarly contributions from China, the United States, and India. Thematically, the literature clusters around risk assessment, multi-criteria decision making, and decision support systems, while emerging trends indicate increasing integration with fuzzy logic and Geographic Information System (GIS) technologies.  Practitioners and policymakers in financial management and risk-intensive sectors can draw on AHP-based frameworks to structure complex, multi-criteria evaluations more systematically. This study provides a comprehensive bibliometric mapping of AHP research in management and finance, revealing fragmentation in global collaboration networks and identifying underexplored intersections between AHP and emerging digital technologies as productive directions for future research.