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All Journal Cakrawala : Jurnal Kajian Manajemen Pendidikan Islam dan Studi Sosial Journal of Educational Management Research
Diningrum Citraningsih
Sekolah Tinggi Agama Islam Terpadu Yogyakarta
Humanities Education Social Sciences

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Strategic Implementation of Public Relations Management in Strengthening School Branding and Enhancing Public Trust in Islamic Primary Education Muhammad Taufiq; Diningrum Citraningsih
Journal of Educational Management Research Vol. 5 No. 3 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i3.2201

Abstract

This study aims to analyze the implementation of public relations management in enhancing school branding within an Islamic primary education institution. The research focuses on the execution of public relations functions, communication strategies, supporting and inhibiting factors, and their contribution to shaping the school’s image. This study employed a qualitative approach with a descriptive design. Data were collected through in-depth interviews, observations, and documentation involving the school principal as the main informant. The data were analyzed using data reduction, data display, and conclusion drawing techniques. The findings indicate that public relations management has not been systematically organized and still tends to function administratively rather than strategically. Although the school has implemented various communication strategies with parents and the community through meetings and social media, school branding is primarily strengthened by flagship programs and institutional achievements. The study implies that strengthening organizational structure, communication planning, and human resources in public relations management is essential to develop sustainable and competitive school branding.
External Communication Strategies in Supporting School Reputation within Educational Institutions Rini Solehah Wulandari; Diningrum Citraningsih
Cakrawala Jurnal Manajemen Pendidikan Islam dan studi sosial Vol. 10 No. 1 (2026)
Publisher : Cakrawala Journal is a scientific journal published by Nahdlatul Ulama Islamic Institute (IAINU) Kebumen. This journal focuses on the Islamic Education Management Study and Social Studies which is published twice a year.IAINU Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33507/bj7z0x56

Abstract

This study aims to analyze the external communication strategy implemented by Ma'had Aly Alfurqon to support and improve the school's reputation in the community through program planning, organizational formation, program implementation, and activity evaluation. This study uses a qualitative approach with descriptive methods through observation, interviews, and documentation techniques. The results of the study indicate that the external communication strategy is carried out through program planning that is prepared based on the needs of the institution and the development of digital media. The formation of public relations and multimedia organizations is carried out to increase the effectiveness of publications and information dissemination to the community. Program implementation is realized through the use of social media, educational institution outreach to various schools, holding seminars, daurah, general studies, community service, and social and da'wah activities. These programs aim to build a positive image of the institution and improve relations with the community. Program evaluations are conducted periodically to assess the effectiveness of activities and identify various obstacles in their implementation.
Co-Authors Muhammad Taufiq Rini Solehah Wulandari