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All Journal JES (Jurnal Ekonomi STIEP)
Hana Phialsa Fauziyyah
Universitas Buana Perjuangan Karawang
Economics, Econometrics & Finance

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Pengaruh Gender, Literasi Keuangan, dan Sosial Budaya Terhadap Pengambilan Keputusan Keuangan Wirausahawan Hana Phialsa Fauziyyah; Rohma Septiawati; Avincennia Vindy Fitriana
Jurnal Ekonomi STIEP Vol. 11 No. 1 (2026): Jurnal Ekonomi STIEP (JES)
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat (LPPM) IBE Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54526/jes.v11i1.696

Abstract

Financial decision-making is a crucial factor in ensuring business sustainability. This study examine gender, financial literacy and socio-cultural factors affect financial decision-making. This study adopts a quantitative research employing PLS-SEM to examine the relationship among variables. The result denote that gender, financial literacy and socio-cultural factors have a significant effect on financial decision-making. These result suggest that financial decision-making isn’t dogged solely through financial knowledge and rational considerations, futhermore shaped through individual characteristics and socio-cultural values that influence financial behavior. This study provide to the behavorial accounting literature by consolidating individual and social in explaining financial decision-making. The findings provide implications for entrepreneurs to enhance the value of financial decision-making through enhanced financial literacy and greater awareness of gender differences and socio-cutural contexs, thereby promoting business sustainability and improve financial performance.
Co-Authors Avincennia Vindy Fitriana Rohma Septiawati