Wijantri Kusumadati
Universitas Palangka Raya, Palangka Raya, Indonesia

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Inovasi Pemasaran Produk Pupuk AB Mix untuk Mendorong Kewirausahaan Petani Milenial Kota Palangka Raya Umi Novita Fitriah; Hastin Ernawati Nur Chusnul Chotimah; Fadhila Aziz; Wijantri Kusumadati; Marsa Priandini Leluni; Enos Jolian Patrio; Muhamad Abdul Rahman
Abdibaraya Vol 5 No 01 (2026): Abdibaraya
Publisher : Universitas Ma'arif Nahdlatul Ulama Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53863/abdibaraya.v5i01.2295

Abstract

This Community Service Program aimed to enhance the entrepreneurial capacity of millennial farmers through marketing innovation of AB Mix fertilizer products in Palangka Raya City. The main problems faced by partners included limited access to AB Mix fertilizer, low independent production capability, and suboptimal digital-based marketing strategies. The methods applied consisted of assistance in AB Mix fertilizer production, training on packaging design and product legality, and digital marketing training using social media and online marketplaces. The results of the activity showed an increase in partners' knowledge and skills in producing AB Mix fertilizer, as assessed by pre-test and post-test results with an achievement rate of 97.27%. Furthermore, partners' understanding of innovation and marketing strategies for hydroponic businesses increased to 96.10%. The tangible impact of this initiative is evident in the expansion of market reach, which is no longer conventional but has now penetrated digital platforms through the creation of online stores and marketing content that enhances product competitiveness. This program contributes to encouraging millennial farmers to act not only as hydroponic vegetable producers but also as agribusiness entrepreneurs capable of independently and sustainably marketing innovative products
INOVASI PENGENDALIAN LALAT BUAH PADA PENGEMBANGAN AGROWISATA JAMBU KRISTAL DI LAHAN GAMBUT Melhanah; Wijantri Kusumadati; Rahmawati Budi Mulyani; Adrianson Agus Djaya; Riky Nur Rohman; Prida
Jurnal Ilmu-Ilmu Pertanian Indonesia Vol 28 No 1 (2026)
Publisher : BPFP Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jipi.28.1.50-57

Abstract

[FRUIT FLY CONTROL INNOVATION FOR CRYSTAL GUAVA AGROTOURISM DEVELOPMENT ON PEATLANDS]. Sebangau District, Palangka Raya City, is developing agrotourism for picking crystal guava  (Psidium guajava L. var. ‘Crystal’) on peatlands, but attacks by fruit flies of the genus Bactrocera spp. have caused crop losses of up to 40-60% globally. This study aims to evaluate the effectiveness of combined attractants to attract male and female fruit flies and measure their impact on the quality of crystal guava fruit. The study was conducted in two stages on four farmers' fields (2024). Stage I: collection of fruit flies using Steiner traps with three attractants: methyl eugenol (ME), processed cocoa waste with preservatives (PCWWP), and mango extract (MGE), each with 20 replicates/location, 4 weeks. Stage II: fruit quality testing (vitamin C content, reducible sugar, hardness, crispness, organoleptic test of 20 panelists) from the best trap-protected plants. The results showed that 31,759 fruit flies were trapped, dominated by Bactrocera carambolae (98.53%), B. umbrosa (1.34%), and B. cucurbitae (0.13%). The ME+PCWWP combination was the most effective (p<0.01), capturing 99.84% of the male population including 0.16% of the females. Fruit from this treatment had the highest vitamin C (153.6 mg/100g), reducible sugar (9.9°Brix), best organoleptic preferences for hardness (5.2), crispness (4.8), taste (6.1), and overall (scale 5.9/6). Female B. cucurbitae were more attracted to ME+MGE (ratio 1:5). The combination of ME+OLK is recommended for sustainable fruit fly control in peatland crystal guava agrotourism, improving fruit quality and tourist attraction.