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All Journal Jurnal Informatika Ekonomi Bisnis Jurnal Informatika Ekonomi Bisnis Score: Jurnal Lentera Manajemen Pemasaran
Altatit Dianawati
GICI Business School
Economics, Econometrics & Finance

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Is Experience Value Still Relevant? Evidence from Tidung Island’s Digital Tourism Eko Yuliawan; Altatit Dianawati; Sentot Eko Baskoro; Aldi Friatna Dira; TB Firman Wiraatmadja
Score: Jurnal Lentera Manajemen Pemasaran Vol. 4 No. 01 (2026): Mei 2026
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/lmp.v4i01.1222

Abstract

This study is motivated by the growing role of digital technology in shaping tourist behavior, particularly its influence on revisit intention in marine tourism destinations. Previous studies have generally examined digital service quality, social media engagement, and revisit intention separately, while limited research has integrated these variables simultaneously in the context of Indonesian marine tourism destinations, creating a research gap regarding the mediating role of perceived experience value. Therefore, this study aims to analyze the effect of digital service quality and social media engagement on tourist revisit intention, with perceived experience value as a mediating variable. This study adopts a quantitative approach using an explanatory research design. Data were collected through questionnaires distributed to 170 respondents who had visited Tidung Island within the past year using purposive sampling, and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that digital service quality and social media engagement have a positive and significant effect on tourist revisit intention. Furthermore, digital service quality significantly affects perceived experience value, whereas social media engagement does not, and perceived experience value does not significantly affect revisit intention. These findings indicate that digital factors have a stronger direct influence on revisit intention than indirect effects through experiential evaluation. This study contributes theoretically by enriching the literature on digital tourism behavior and, practically, by providing insights for tourism managers to strengthen digital services and social media strategies to improve tourist loyalty and revisit intention.
From Digital Interaction to Responsible Tourism: Unveiling the Mediating Role of Sustainable Destination Perception Altatit Dianawati; Haris Karyadi; Diah Nofitasari; Eko Yuliawan
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 2 (June 2026)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i2.1441

Abstract

This study examines the influence of digital engagement and environmental awareness on destination sustainability perception and its impact on responsible tourism behaviour among tourists visiting Karimunjawa Island, Indonesia. The research aims to analyse both direct and indirect relationships among the variables within the context of sustainable tourism. A quantitative approach was employed, using a survey of 201 respondents who had visited Karimunjawa within the last two years. Data were collected through an online questionnaire using purposive sampling techniques and analysed using Partial Least Squares Structural Equation Modelling. The results indicate that destination sustainability perception has a significant positive effect on responsible tourism behaviour. Digital engagement significantly influences perceptions of destination sustainability and indirectly affects responsible tourism through this mediating role. However, environmental awareness does not significantly affect destination sustainability perception, either directly or indirectly through mediation effects. These findings suggest that digital interaction and online tourism communication play a more dominant role in shaping perceptions of sustainable destinations and responsible tourism behaviour than environmental awareness alone. The study contributes to the sustainable tourism literature by integrating digital engagement, environmental awareness, destination sustainability perception, and responsible tourism into a comprehensive research model. Practically, the findings provide insights for tourism stakeholders in designing digital-based sustainability communication strategies to promote responsible tourism behaviour in island tourism destinations.
From Digital Interaction to Responsible Tourism: Unveiling the Mediating Role of Sustainable Destination Perception Altatit Dianawati; Haris Karyadi; Diah Nofitasari; Eko Yuliawan
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 2 (June 2026)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i2.1441

Abstract

This study examines the influence of digital engagement and environmental awareness on destination sustainability perception and its impact on responsible tourism behaviour among tourists visiting Karimunjawa Island, Indonesia. The research aims to analyse both direct and indirect relationships among the variables within the context of sustainable tourism. A quantitative approach was employed, using a survey of 201 respondents who had visited Karimunjawa within the last two years. Data were collected through an online questionnaire using purposive sampling techniques and analysed using Partial Least Squares Structural Equation Modelling. The results indicate that destination sustainability perception has a significant positive effect on responsible tourism behaviour. Digital engagement significantly influences perceptions of destination sustainability and indirectly affects responsible tourism through this mediating role. However, environmental awareness does not significantly affect destination sustainability perception, either directly or indirectly through mediation effects. These findings suggest that digital interaction and online tourism communication play a more dominant role in shaping perceptions of sustainable destinations and responsible tourism behaviour than environmental awareness alone. The study contributes to the sustainable tourism literature by integrating digital engagement, environmental awareness, destination sustainability perception, and responsible tourism into a comprehensive research model. Practically, the findings provide insights for tourism stakeholders in designing digital-based sustainability communication strategies to promote responsible tourism behaviour in island tourism destinations.
Co-Authors Aldi Friatna Dira Diah Nofitasari Eko Yuliawan Haris Karyadi Sentot Eko Baskoro TB Firman Wiraatmadja