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All Journal Jurnal Ilmiah Basis Ekonomi dan Bisnis
Cut Elfida
Universitas Islam Negeri Ar-Raniry Banda Aceh
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Pemasaran Digital dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Coffee Shop (Studi Pada Blower Coffee House di Gayo Lues) Cut Elfida; Yuni Selvia Br. Panjaitan; Yulinda Wati
Jurnal Ilmiah Basis Ekonomi dan Bisnis Vol. 4 No. 1 (2025): Jurnal Ilmiah Basic Ekonomi dan Bisnis
Publisher : Faculty of Islamic Economics and Business at Universitas Islam Negeri Ar-Raniry in Banda Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jibes.v4i1.9506

Abstract

The rapid development of businesses today is driven by dynamic changes in human thinking, making marketing an essential activity for organizations and companies as the spearhead, especially for profit-seeking entities. This research aims to determine the influence of digital marketing and service quality on consumer purchasing decisions at coffee shops (Blower Coffee House). Data was collected using questionnaires. Digital marketing has a positive partial effect on consumer purchasing decisions at Blower Coffee House. Service quality also has a positive partial effect on consumer purchasing decisions at Blower Coffee House. Simultaneously, digital marketing and service quality have a positive effect on consumer purchasing decisions at Blower Coffee House.
Co-Authors Yulinda Wati Yuni Selvia Br. Panjaitan