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All Journal Jurnal Ilmiah Manajemen Agribisnis
Wisynu Ari Gutama
Departemen Sosial Ekonomi, Fakultas Pertanian, Universitas Brawijaya, Indonesia
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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The Relationship Between Hedonistic Lifestyle and Financial Literacy with Student Consumption Behavior in Buying Drinks at Coffee Shops: Hubungan Antara Gaya Hidup Hedonis dan Literasi Keuangan dengan Perilaku Konsumtif Mahasiswa dalam Membeli Minuman di Kedai Kopi Chandrika Kumarasetya Anamel; Wisynu Ari Gutama; Andrean Eka Hardana
Jurnal Ilmiah Manajemen Agribisnis Vol. 14 No. 1 (2026): Vol. 14 No. 1 (Januari - Juni 2026): Jurnal Ilmiah Manajemen Agribisnis 
Publisher : Program Studi Magister Agribisnis Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jimaemagri.v14i2.67

Abstract

Globalization that is growing rapidly throughout the world causes changes in student consumptive behavior, especially in buying drinks at coffee shops. The emergence of a person's consumptive behavior is usually also associated with a hedonistic lifestyle and financial literacy. This study aims to analyze the relationship between hedonic lifestyle and financial literacy with consumptive behavior of students in buying drinks at coffee shops. Determination of the sample in this study using a non-probability sampling approach with purposive sampling method with a total sample of 322 respondents. The hypothesis testing method used is multiple linear regression and Pearson product moment correlation with the help of the IBM SPSS 26 program. The results show that the hedonic lifestyle has a positive direction and a very strong relationship with consumptive behavior, while financial literacy has a negative direction and weak relationship with consumptive behavior.
Co-Authors Andrean Eka Hardana Chandrika Kumarasetya Anamel