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This Author published in this journals
All Journal Ekonomi Bisnis IJBE (Integrated Journal of Business and Economics)
Lina Salim
Atma Jaya Catholic University of Indonesia
Humanities Economics, Econometrics & Finance Social Sciences

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Factors Influencing Organic Food Purchase Intentions: Mediating Attitudes Kris Amelia Widjaja; Lina Salim; Ho Shu-Hsun
Ekonomi Bisnis Vol 30, No 1 (2025): EKONOMI BISNIS MARCH 2025
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v30i1p1-15

Abstract

This study seeks to investigate the influence of health consciousness, environmental awareness, subjective norms, food safety awareness, and availability on the intention to purchase organic food, with attitudes towards organic food as a mediating factor. The research employs an online survey method, collecting data from 386 respondents via Google Forms. Data analysis was conducted using SPSS 27 and PLS-SEM through SmartPLS4 software. The analysis reveals that attitudes towards organic food significantly impact purchase intentions. Specifically, attitudes fully mediate the relationship between food safety awareness and purchase intention and partially mediate the relationships between subjective norms, availability, and purchase intention. However, health consciousness and environmental awareness do not directly affect purchase intention but may have an indirect impact through attitudes towards organic food. This work contributes to the understanding of how various factors influence organic food purchase intentions, emphasizing the mediating role of attitudes. The findings indicate that enhancing consumer attitudes towards organic food can boost purchase intentions. Organizations should focus on marketing the benefits of organic products and ensuring their availability through diverse channels. This study's limitation includes a sample that may not fully represent diverse consumer behaviors regarding organic products. Future research should explore a broader range of demographic factors and different organic product categories to enhance understanding of purchase intentions.
Determinants of Household Intention to Reduce Food Waste in the Jabodetabek Region Lina Salim; Veronika Yulia
Integrated Journal of Business and Economics (IJBE) Vol 9, No 4 (2025): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v9i4.1183

Abstract

This study investigates the effects of Environmental Awareness, Social Media Usage, Economic Concern, and Impulsive Buying on household Intention to Reduce Food Waste within the Jabodetabek region. Employing a purposive non-probability sampling technique, data were collected through an online survey involving 280 female respondents responsible for food preparation at home. The analysis utilized Partial Least Squares Structural Equation Modeling (PLS-SEM) to test nine hypotheses. The results indicate that four hypotheses were supported, while five were not. Specifically, Environmental Awareness, Social Media Usage, and Attitude toward Food Waste exhibited significant positive effects on the Intention to Reduce Food Waste. Conversely, Economic Concern and Impulsive Buying showed no direct impact on the intention to reduce waste. These outcomes highlight the importance of psychological and informational factors over purely economic considerations in shaping pro environmental household behavior. The findings offer valuable insights for policymakers and practitioners, particularly marketers, in formulating effective strategies to minimize food waste. Recommended actions include designing targeted communication and advertising campaigns, establishing supportive policies to reduce household food waste, and developing educational initiatives to foster sustainable consumption habits. Overall, the study contributes to understanding behavioral determinants of food waste reduction in urban household contexts and underscores the role of awareness and digital engagement in promoting sustainable food management practices. The study also highlights the unique role of women managing household food preparation, offering gender-based insight into sustainable consumption behavior in Indonesia. 
Co-Authors Ho Shu-Hsun Kris Amelia Widjaja Veronika Yulia