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All Journal Jurnal Optimalisasi Jurnal Pengabdian Masyarakat: BAKTI KITA
Moh. Ainul Fais
Universitas W R Supratman Surabaya
Humanities Control & Systems Engineering Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Marketing Strategy for Lely Gorden Interior MSME Using SOAR Analysis and Quantitative Strategic Planning Matrix (QSPM) I Gusti Ayu Sri Deviyanti; Moh. Ainul Fais; Nyoman Sri Widari; Suhatati Tjandra; Endang Sriwahyuni
Jurnal Optimalisasi Vol 12, No 1 (2026): April
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jopt.v12i1.15102

Abstract

Competition among interior-related MSMEs requires marketing strategies that connect internal capability with market opportunity. Previous studies have discussed MSME marketing strategies using SWOT, SOAR, and QSPM, but limited attention has been given to interior curtain MSMEs that rely on customization, product quality, installation service, and customer trust. This study aims to formulate and determine the priority marketing strategy for Lely Gorden Interior MSME by integrating SOAR analysis and the Quantitative Strategic Planning Matrix (QSPM). This research used a descriptive case study approach. Primary data were obtained through owner interviews and field observation, while secondary data were collected from business documents and relevant literature. The data were analyzed using SOAR, EFE, IFE, IE, and QSPM matrices. The EFE and IFE scores were 3.60 and 3.40, placing the MSME in Quadrant I of the IE matrix. This position indicates a growth-oriented strategy. The SOAR matrix produced four alternative strategies. QSPM results show that building a premium brand image through customized product quality and personalized service across online and offline channels obtained the highest Total Attractiveness Score of 3.70. The study contributes to MSME strategy literature by showing how SOAR and QSPM can convert qualitative business potential into measurable marketing priorities in an interior MSME context.
PENDAMPINGAN UMKM ACTIVE SPORTS: IMPLEMENTASI STRATEGI PEMASARAN MELALUI MEDIA SOSIAL DAN BRANDING Moh. Ainul Fais; I Gusti Ayu Sri Deviyanti; Nyoman Sri Widari; Wiwik Prihartanti; Agus Rahmanto
Jurnal Pengabdian Masyarakat : BAKTI KITA Vol. 6 No. 1 (2025): Nopember - April
Publisher : LPPM Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/baktikita.v6i1.9067

Abstract

In order to increase sales optimization and sales through the implementation of a social media-based strategy for branding MSME Active Sports, assistance was carried out as a community service target held by the Surabaya Integrated Science & Technology Institute, WR Supratman University Surabaya, and Dharma Cendika Catholic University Surabaya. Increasingly tight market competition in the swimming equipment and equipment market, MSME Active Sports requires an innovative marketing approach. This community service activity includes creating logos, business cards, Instagram accounts and Linktree to build branding for MSME Active Sports. Marketing via social media is a means of supporting the promotion of Active Sports MSMEs with the hope of expanding market reach and attracting new customers. The results of this community service activity are expected to be able to increase the optimization of sales of MSME Active Sports products and at the same time strengthen a profitable position in market competition. Through this assistance, it is hoped that Active Sports MSMEs will be able to optimize digital marketing strategies and build sustainable branding.
MENINGKATKAN PARTISIPASI GENERASI MUDA DALAM DEMOKRASI: SOSIALISASI DAN PENDIDIKAN PEMILIH PADA PILKADA JAWA TIMUR 2024 Muthowif Muthowif; Siti Lailatus Sofiyah; Moh. Ainul Fais; Wiwik Prihartanti; Mahardani Febrihapsari; Desak Gede Suasridewi
Jurnal Pengabdian Masyarakat : BAKTI KITA Vol. 6 No. 1 (2025): Nopember - April
Publisher : LPPM Universitas Islam Darul 'Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/baktikita.v6i1.9073

Abstract

The participation of millennials and Gen Z or often called the younger generation in the 2024 election has a crucial role in maintaining the legitimacy and quality of the election. Low political literacy, understanding of the rights and obligations as voters, and apathy are the main challenges in increasing the participation of young voters in the 2024 East Java Pilkada. Voter Socialization and Education activities organized by the East Java DPD Poros Sahabat Nusantara (POSNU) in collaboration with the East Java KPU aim to increase the political awareness of the young generation through an interactive approach. The methods applied include seminars, discussions, and question and answer sessions held in the W.R. University Hall. Supratman Surabaya. The results of the activity showed an increase in participants' understanding of the importance of their role in democracy, with high enthusiasm during the discussion. In addition, this activity makes a real contribution to efforts to increase young voter participation by providing in-depth insight into the election process and its impact on government policy. It is hoped that this activity can encourage the younger generation to become intelligent, critical and responsible voters in choosing leaders with integrity.
Co-Authors Agus Rahmanto Desak Gede Suasridewi Endang Sriwahyuni I Gusti Ayu Sri Deviyanti Mahardani Febrihapsari Muthowif Muthowif Nyoman Sri Widari Nyoman Sri Widari Siti Lailatus Sofiyah Suhatati Tjandra Wiwik Prihartanti