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All Journal Jurnal Ekuilnomi
Maxie Suhartanto
Universitas Dian Nuswantoro
Economics, Econometrics & Finance

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The Influence of Literacy, Risk Perception, And Ease on UDINUS Students' Digital Investment Intention Maxie Suhartanto; Bambang Minarso
Jurnal Ekuilnomi Vol. 8 No. 2 (2026): Ekuilnomi Vol 8 (2), Mei 2026
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/kryek024

Abstract

This study examines how Financial Literacy, Risk Perception, and Perceived Ease of Investing influence digital investment intentions of accounting students at Dian Nuswantoro University. A quantitative approach was employed with 115 participants. The results show all variables significantly influence investment intention, with Perceived Ease of Investing emerging as the most dominant factor. The model explains 37.3% of the variance in Investment Intention (Adjusted R Square = 0.373). These findings emphasize the role of cognitive and technological factors in shaping investment behavior and suggest policy implications for financial authorities and universities to strengthen financial literacy education and promote accessible digital investment platforms
Co-Authors Bambang Minarso, Bambang