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All Journal Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Silatene : Jurnal Sosial Humaniora
Dwi Putra Asmara
Universitas Paramadina
Religion Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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REPRESENTASI KEPEMIMPINAN PADA KARAKTER JULIUS NOVACHRONO DALAM ANIME BLACK CLOVER Dwi Putra Asmara; Made Wikrama Dana Iswara
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 7 No 1 (2026): April
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2026.7.1.5404

Abstract

In the contemporary global landscape, society frequently encounters profound leadership crises, making the search for ideal leadership models within popular media increasingly vital. While previous studies on animated media predominantly focus on the heroic journeys of titular protagonists, there remains a critical gap in analyzing established, high-ranking authority figures who must navigate complex socio-political systems. This study addresses this gap by examining the representation of leadership embodied by Julius Novachrono in the anime Black Clover through visual semiotic and narrative analysis approaches. By decoding key episodes, the research identifies how visionary, transformational, ethical, and charismatic leadership dimensions are intricately portrayed through visual tension, dialogue, and character framing. The findings indicate that Julius Novachrono represents a counter-hegemonic leadership archetype; his deliberate ethical restraint, transformational mentorship of marginalized classes, and egalitarian sacrifice actively deconstruct the Clover Kingdom's discriminatory class hierarchy. Ultimately, this study posits that modern animated media serves as a sophisticated discursive space, offering audiences a rich symbolic vocabulary to critically evaluate systemic inequality and conceptualize value-oriented, responsible governance in real-world contexts.
Clipper Politics In Jakarta: A New Strategy Of Digital Political Communication Dwi Putra Asmara; Muhammad Arief Erlangga
Jurnal Silatene Sosial Humaniora Vol. 4 No. 2 (2026) : September
Publisher : Suwaib Amiruddin Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53611/avbb8p75

Abstract

Political clipping, which involves producing and sharing brief videos that showcase political events, has emerged as a significant aspect of digital political communication in Jakarta. This research analyzes the content approaches employed by political clippers and their effects on audience interaction. Employing a sequential exploratory mixed-methods approach, the research examined 480 videos from 120 political clipper accounts, supplemented by interviews with 12 content creators and analytics from the platform. Five key strategies were recognized: targeted editing, pro-people policy focus, viral moment enhancement, motivational content, and adversary attack framing. Political jokes and emotional material elicited the most engagement, with TikTok becoming the leading platform. The results indicate that micro-clippers attained greater engagement rates compared to larger accounts, implying that authenticity carries more weight than the size of the audience. Utilizing agenda-setting, framing, and political marketing theories, this research presents a tripartite convergence model to elucidate how political clips influence democratic dialogue within short-form video environments. The findings establish a crucial foundation for comprehending digital political communication in anticipation of Indonesia’s 2024 General Election
Co-Authors Made Wikrama Dana Iswara Muhammad Arief Erlangga