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All Journal Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi)
Aflah Kanaya Noor
Universitas Gunadarma
Religion Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Makna “Bergizi” Dalam Persepsi Masyarakat Kota Depok Pada Program Makan Bergizi Gratis (MBG) Desna Aryana Pratiwi; Amanda Devita Triana; Aflah Kanaya Noor; Nazwa Haliza Gunawan Azzahra
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 7 No 1 (2026): April
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2026.7.1.5422

Abstract

The Free Nutritious Meals Program (MBG) is a national policy aimed at improving children’s nutritional quality and human resource development in Indonesia. This study aims to analysis how residents of Depok City interpret the concept of “nutritious” food within the MBG program. The study employs a qualitative approach based on a constructivist paradigm through interviews with parents, students, and community members. The analysis utilized Stuart Hall’s Encoding-Decoding theory and the Stimulus-Organism-Response model. The results indicate that the community interprets nutritious food not only based on nutritional content but also on cleanliness, freshness, taste, and family health experiences. There is a gap between government nutritional standards and community perceptions. Negative experiences regarding food quality erode public trust and lead to food waste behaviour within the MBG program.  
Co-Authors Amanda Devita Triana Desna Aryana Pratiwi Nazwa Haliza Gunawan Azzahra