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All Journal TECHNO-SOCIO EKONOMIKA Jurnal Pustaka Dianmas
Muchamad Fauzi Djamal
Universitas Prof. Dr. Moestopo (Beragama)
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Komodifikasi Berita Iklan Natif Tumpahan Minyak Pertamina pada Program Berita Metro TV Muchamad Fauzi Djamal
TECHNO-SOCIO EKONOMIKA Vol 19 No 1 (2026): Techno-Socio Ekonomika - April
Publisher : LPPM Universitas Sangga Buana

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Abstract

Native advertising has been used in television programs that are inserted in news programs that discuss real problems. Native advertising does not highlight the promotional or commercial aspects by adopting the form and function of the news. This study aims to analyze the mechanism of using native advertising in the news of the Pertamina crude oil spill on Metro TV. Using the framework of Vincent Mosco's Media Political Economy Theory, this study dissects how news content is transformed into an economic commodity that serves the interests of advertisers. The research was conducted through a qualitative approach with a case study method, using in-depth interview techniques, analysis, and observation of news broadcasts. The results of the study show that Pertamina's oil spill news has undergone an intensive process of content commodification through a built-in content format and formed political economic relations that are able to intervene in the newsroom. This relationship resulted in a softening of journalistic narratives that prioritized the company's positive image. This process proves that the political economy mechanism through native advertising has converted the function of social media control into an instrument of corporate image recovery.
Pelatihan Promosi Digital Pariwisata bagi Pelaku Desa Wisata Danau Lingkat, Jambi Sri Hartati; Muchamad Fauzi Djamal; Rialdo Rezeky Manogari Lumban Toruan
Jurnal Pustaka Dianmas Vol 6, No 1 (2026)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dianmas.v6i1.7717

Abstract

Lingkat Lake which is located in Kerinci regency, Jambi, is known as one of the tourist destinations that has natural beauty and biodiversity. The development of the Lingkat Lake tourist attraction is able to move the economy of the village community with the growth of a supporting business ecosystem such as lodging, restaurants, souvenirs, and transportation services. Although it has great potential, the digital promotion of Lingkat Lake tourism is still very minimal in publication. Digital promotion plays a role in disseminating information massively and creating spaces for interaction and expression. The tourism digital promotion training activity was held to improve the knowledge and skills of Lake Lingkat tourism village managers in designing and creating promotional content on social media. This training uses two approaches, namely a participatory approach and experiential learning to ensure a change in knowledge and understanding of the urgency of digital tourism promotion. The training activities were evaluated through pretest and posttest in the form of a structured questionnaire using a 5-level Likert scale. The results of the evaluation showed that there was an increase in participants' understanding and skills in digital tourism promotion activities. These findings prove that systematic and measurable training is able to increase the capacity and competence of participants in utilizing social media as a means of digital tourism promotion.
Co-Authors Rialdo Rezeky Manogari Lumban Toruan Sri Hartati