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All Journal EKSPANSI Al-Muamalat : Jurnal Ekonomi Syariah
Ropi Marlina
Universitas Islam Muttaqien
Humanities Economics, Econometrics & Finance Social Sciences

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CELEBRITY ENDORSER INTERVENING EFFECTS REGARDING THE DECISION TO PURCHASE UMRAH TRAVEL AGENCY SERVICES Firmansyah Firmansyah; Malik Fajar Ardiansyah; Juliana Juliana; Yuana Tri Utomo; Erwin Permana; Ropi Marlina; Robbi Awaluddin
Ekspansi: Jurnal Ekonomi, Keuangan, Perbankan, dan Akuntansi Vol 18 No 1 (2026)
Publisher : Accounting Department, Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ekspansi.v18i1.6847

Abstract

This study aims to show the influence of price, perceived value, celebrity endorser and religiosity on purchasing decisions for Umrah travel agency services with promotion as an intervening variable. The method used in this research is a quantitative descriptive method with the SEM-PLS analysis method. The analysis tool used was SmartPLS 4.0.9.3 with a sample size of 243 respondents using Google forms and distributed on social media. This research found that the price level and perceived value did not influence the decision to purchase Umrah travel agency services. Apart from that, the level of promotion, religiosity, and celebrity endorsers have a positive influence on purchasing decisions for Umrah travel agency services. Another finding is that the celebrity endorser variable does not mediate the price, perceived value and religiosity variables on purchasing decisions. Meanwhile, the celebrity endorser variable mediates the promotion variable on purchasing decisions for Umrah travel agency services.
Driving Maqāṣid al-Shari’ah Performance in Islamic Banks: The Roles of Islamic Social Reporting, Intellectual Capital, and Sharia Governance Arim Nasim; Elfina Qorina Binti Asbaruna; Juliana Juliana; Budi Supriatono Purnomo; Ropi Marlina; Muhamad Afif Sholahudin; Aam Slamet Rusydiana; Inomjon Qudratov
Al-Muamalat Vol. 13 No. 1 (2026): January
Publisher : Department of Sharia Economic Law, Faculty Sharia and Law, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/am.v13i1.54396

Abstract

This study aimed to examine the influence of Islamic Social Reporting (ISR) and Islamic Intellectual Capital (IIC) on the Maqasid Shariah Index (MSI) in Islamic banks, with Islamic Corporate Governance (ICG) acting as a moderating variable. A quantitative method was used to analyze secondary data from 19 Islamic commercial banks operating in Indonesia, Malaysia, and Saudi Arabia during the 2023–2024 period. ISR was measured through content analysis based on 39 disclosure indicators, while IIC was assessed using the iB-VAIC method. Furthermore, ICG was proxied by the frequency of meetings of the Board of Commissioners and Directors. The data were analyzed using multiple linear regression and Moderated Regression Analysis (MRA). The results show that ISR and IIC had a positive and significant effect on MSI, suggesting that ethical social disclosure and effective management of intellectual capital supported the achievement of maqasid shariah objectives in Islamic banking. ICG also showed strengthening roles by enhancing the relationships between ISR, IIC, and MSI. These results reflected the importance of integrating social responsibility, intellectual capital, and shariah-compliant governance to improve maqasid-based performance. In this study, important contributions were made to the body of knowledge by providing cross-country empirical evidence and offering a comprehensive framework for understanding maqasid-oriented performance in Islamic banking.
Co-Authors Aam Slamet Rusydiana Elfina Qorina Binti Asbaruna Erwin Permana Firmansyah Firmansyah Inomjon Qudratov Juliana Juliana Juliana Juliana Malik Fajar Ardiansyah Muhamad Afif Sholahudin Nasim, Arim Purnomo, Budi Supriatono Robbi Awaluddin Yuana Tri Utomo