<![CDATA[This study examines business growth innovations at UIN Syarif Hidayatullah Jakarta, a Public Service Agency (BLU) university with significant potential for developing alternative revenue streams. This potential encompasses physical assets, academic services, professional services, scientific publications, digitalization, research commercialization, and institutional networks. The study aimed to identify relevant business innovations to support campus business growth and to formulate strategies for integrating innovation into university processes. The approach used was a qualitative descriptive case study, with data collected through interviews with 10 unit heads, document analysis, and a comparative study of business practices at other universities. The results indicate that UIN's business opportunities are based on three main assets: physical assets, academic assets, and institutional networks. The research's novelty lies in its proposed model, which proposes a Business Development Center (P2B) as an integrated manager of academic and non-academic services through a single integrated P2B portal. This portal connects psychology services, scientific publications, halal certification, legal services, training, consulting, research commercialization, asset reservations, accommodation, catering, merchandise, ticket sales, and campus support services, supported by a digital catalog, centralized reservations, quality control, partner management, and a revenue monitoring dashboard. The study recommends strengthening P2B governance, digital services, business roadmaps, asset optimization, and strategic partnerships to support financial independence and institutional competitiveness.]]>
