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All Journal Jurnal Penelitian dan Pengabdian Masyarakat
Khairani Khairani
Politeknik Unggulan Cipta Mandiri
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Perempuan Tangguh, Ekonomi Tumbuh: Pemberdayaan UMKM Pempek Rumah Nenek sebagai Strategi Kesetaraan Gender pada Era Digital di Kecamatan Medan Johor Pretty Naomi Sitompul; Fransiska Sirait; Khairani Khairani
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 2 (2026): May 2026 In Press
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/fbbfcc70

Abstract

This community service program aims to strengthen women-led micro-enterprises through the integration of appropriate technology and digital business practices. The program was implemented at Pempek Rumah Nenek in Medan Johor using a participatory approach involving four stages: needs identification, production and packaging assistance, financial digitalization using the YouTab application, and digital marketing activation. The results show a significant improvement in production capacity and market reach. The implementation of vacuum packaging and freezing technology extended product shelf life and enabled intercity distribution. In addition, monthly revenue increased from IDR 1.5–2 million to approximately IDR 3.5 million. The program also enhanced managerial capacity and confidence among women entrepreneurs. This study demonstrates that appropriate technology combined with participatory methods can improve the competitiveness of micro-enterprises and support inclusive digital transformation.
Co-Authors Fransiska Sirait Sitompul, Pretty Naomi