Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal MANAJEMEN DEWANTARA
Maria Chalista
Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Yogyakarta
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH BRAND IMAGE, ELECTRONIC WORD OF MOUTH (E-WOM) DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN TIKET KONSER WORLD TOUR REVERIE IN JAKARTA (STUDI KASUS PENGGEMAR IDOL K-POP BAEKHYUN EXO) Maria Chalista; Muhammad Robi Nurwahyudi
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21745

Abstract

This research aims to analyze the influence of brand image, electronic word of mouth (e-WOM), and price on the decision to purchase World Tour reverie in jakrta concert tickets on EXO’s Baekhyun fans. The study used a quantitative approach with purposive sampling technique for 50 respondents who had purchased concert tickets. Data were collected through questionnaires and analyzed using SPSS 27 with multiple linear regression analyses. Research results show that partial brand images have a significant effect on purchasing decisions, while e-WOM and pricing have no significant effect. However, simultaneous brand iamge, e-WOMs, and prices have a significant effect on the decision to purchase concert tickects.
Co-Authors Muhammad Robi Nurwahyudi