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p-Index From 2021 - 2026
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All Journal Journal Research of Social Science, Economics, and Management Cerdika: Jurnal Ilmiah Indonesia Communication and Information Journal
Rini Sudarmanti
Universitas Paramadina, Indonesia
Religion Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Interaction Hegemony in Soccer Diplomacy: Social Media Communication Strategies of Four AFC Champions League Two Clubs Ridha Handayani; Rini Sudarmanti
Journal Research of Social Science, Economics, and Management Vol. 5 No. 10 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i10.1465

Abstract

This research analyzes the social media communication strategies of four Southeast Asian football clubs in the AFC Champions League Two Group G competition, namely Persib Bandung (Indonesia), Selangor FC (Malaysia), True Bangkok United (Thailand), and Lion City Sailors (Singapore). The study used a content analysis method on 1,349 uploads during the period of November 27-December 10, 2025. The results of the study found "97% Anomaly", which is a condition when Persib Bandung controls 97.64% of the group's total digital interactions. The findings show that digital interaction is not linearly correlated with the number of followers, but rather is the result of systemic management of four pillars, namely corporate identity alignment, dialogical relational structure, integrated content balance, and cross-platform coordination. Dialogical-participatory communication was shown to produce a 526-fold higher engagement multiplier than the monological-institutional pattern. In addition, video formats were found to be 70% more effective at triggering audience engagement than static images. Strategic positioning analysis shows that the effectiveness of digital communication is determined more by the quality of the strategy than the scale of the audience. Theoretically, this study enriches the literature on sports communication in Southeast Asia. In practical terms, these findings offer a strategic design for professional football clubs to build relational, adaptive and sustainable social media communications.
Analisis Aktivitas Komunikasi Korporat Melalui Media Sosial Tohali Tohali; Ody Juniansyah; Rini Sudarmanti
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 11 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i11.2793

Abstract

Penelitian ini menganalisis aktivitas komunikasi korporat melalui media sosial oleh tiga merek air minum dalam kemasan (AMDK) di Indonesia: AQUA, Pristine 8.6+, dan LeMinerale. Dengan pendekatan kualitatif dan metode analisis isi, penelitian ini membandingkan frekuensi dan jenis konten, tingkat interaksi audiens, konsistensi pesan antar platform, serta efektivitas strategi komunikasi. Hasil menunjukkan bahwa AQUA fokus pada edukasi dan keberlanjutan, Pristine 8.6+ menekankan edukasi kesehatan, sementara LeMinerale mengutamakan promosi emosional dan gaya hidup. Penelitian ini memberikan wawasan tentang tantangan dan peluang dalam pengelolaan komunikasi korporat digital serta rekomendasi strategis untuk praktik komunikasi yang lebih efektif.
Strategi Keberhasilan Komunikasi Pemasaran Bank Digital dalam Membangun Kepercayaan Nasabah Generasi Milenial dan Gen Z Yudhistira Wirya Saputra; Agatha Anggraeni Dewi; Rini Sudarmanti
Comit: Communication, Information and Technology Journal Vol. 4 No. 1 (2026): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v4i1.13013

Abstract

The rapid development of digital technology has transformed the banking industry through the emergence of digital banks that operate without physical branch offices. This condition creates communication challenges, particularly in building customer trust, as banking services are intangible and involve high perceived risk. Millennials and Generation Z have become the primary users of digital banking services due to their high level of digital literacy and reliance on mobile-based financial applications. This study aims to analyze the success strategies of digital marketing communication implemented by digital banks in building trust among Millennial and Generation Z customers. This research employs a descriptive qualitative approach with a case study method. Data were collected through content analysis of digital marketing communication materials published by digital banks on digital platforms, supported by in-depth interviews exploring the perceptions and subjectivity of Millennial and Generation Z customers. The analytical framework draws on the concept of digital marketing communication (Kotler & Keller, 2016) and the dimensions of trust in online services (Gefen et al., 2003). The findings indicate that digital bankls emphasize four main communication messages: transaction security, cost efficiency, service convenience, and institutional credibility, delivered consistently through social media, mobile applications, and official websites using persuasive narratives, visual communication, and customer testimonials. This study concludes that strategically managed digital marketing communication plays a significant role in reducing perceived risk and strengthening customer trust in digital banking services.
Co-Authors Agatha Anggraeni Dewi Ody Juniansyah Ridha Handayani Tohali Tohali Yudhistira Wirya Saputra